{"id":46849,"date":"2011-04-01T14:29:00","date_gmt":"2011-04-01T14:29:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=46849"},"modified":"2026-04-02T20:00:42","modified_gmt":"2026-04-02T20:00:42","slug":"cat-costa-o-bere","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=46849","title":{"rendered":"Cat costa o bere?"},"content":{"rendered":"<p><a target=\"_blank\" href=\n\"http:\/\/www.businessmagazin.ro\/galerie-foto\/analize\/comert\/topul-celor-mai-scumpe-5-beri-din-lume-galerie-foto-6863472\/slide-2\"><br \/>\n<img height=\"31\" width=\"358\" alt=\"\" src=\n\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5531\/8030811\/2\/banda-bericioaica.jpg?width=358&#038;height=31\" \/><\/a><\/p>\n<p>Pretul mediu al berii este de 0,9 euro pe litru, dar diferentele<br \/>\nde pret &#8211; intre rafturile magazinelor si meniurile de la baruri sau<br \/>\nterase sunt foarte mari, putand merge pana la 50% mai mult sau mai<br \/>\nputin fata de reperul de 0,9 euro pe litru. Un calcul arata ca la<br \/>\nun volum de 17 milioane de hectolitri valoarea vanzarilor se<br \/>\nplaseaza la circa 1,5 miliarde de euro.<\/p>\n<p><a href=\n\"http:\/\/www.businessmagazin.ro\/actualitate\/business-magazin-va-prezinta-infograficul-saptamanii-slideshow7908584\/slide-12\"\ntarget=\"_blank\"><img height=\"377\" width=\"567\" src=\n\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5531\/8109061\/2\/consumul-alcool.jpg?width=567&#038;height=377\"\nalt=\"\" \/><\/a><\/p>\n<p><a target=\"_blank\" href=\n\"http:\/\/www.businessmagazin.ro\/actualitate\/iti-place-berea-vezi-aici-care-sunt-cele-mai-simpatice-reclame-la-bere-video-8030811\"><br \/>\n<img height=\"30\" width=\"492\" alt=\"\" src=\n\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5531\/8088869\/1\/banda-reclame.jpg?width=492&#038;height=30\" \/><\/a><\/p>\n<p>Pe parcursul ultimului an nu s-a inregistrat nicio modificare in<br \/>\nprivinta preferintelor pentru ambalaje: PET-ul detine partea leului<br \/>\n(peste 49%), urmat de sticla (aproape 32%), doza (16%) si draft<br \/>\n(3%). &#8220;Romania este tara de nastere pentru berea la PET, iar acest<br \/>\ntip de ambalaj isi adjudeca un felii consistente de piata si in<br \/>\nalte tari&#8221;, spune Karnebeek. El da ca exemplu, in acest sens,<br \/>\nBulgaria si Cehia si adauga ca si in Rusia si Ucraina berea la PET<br \/>\ncastiga teren. Presedintele asociatiei a recunoscut ca vanzarile la<br \/>\ndraft au, inca, o pondere &#8220;destul de mica fata de alte tari, dar<br \/>\ndezvoltarea pe acest segment trebuie facuta cu grija&#8221;. Altminteri,<br \/>\ne posibil ca, in goana nesauita dupa vanzarui, dispozitivele sa<br \/>\najunga si in spatii care nu au conditii adecvate pentru vanzarea de<br \/>\nbere la halba. De pilda, o bere invechita la draft, va lasa<br \/>\nclientilor unei terase o impresie cat se poate de proasta, care se<br \/>\nva rasfrange mai degraba asupra marcii si nu la adresa<br \/>\nproprietarului terasei.<\/p>\n<p><a href=\n\"http:\/\/www.businessmagazin.ro\/galerie-foto\/actualitate\/berile-ciudate-ale-lumii-galerie-foto-8047413\/slide-2\"\ntarget=\"_blank\"><img height=\"30\" width=\"345\" src=\n\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5531\/8047413\/16\/banda-bere.jpg?width=345&#038;height=30\"\nalt=\"\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Banii tot mai putini din buzunarele romanilor au avut un rol important in schimbarea comportamentului de consum. &#8220;In loc sa iasa in oras, au preferat sa bea berea preferata acasa, pentru ca nu au fost dispusi sa plateasca mai mult&#8221;, spune Constantin Bratu, presedintele asociatiei Berarii Romaniei.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7211],"tags":[21877,7213,240,21878,482],"class_list":["post-46849","post","type-post","status-publish","format-standard","hentry","category-comert","tag-berarii-romaniei","tag-bere","tag-comert","tag-constantin-bratu","tag-pret"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/46849","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=46849"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/46849\/revisions"}],"predecessor-version":[{"id":64177,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/46849\/revisions\/64177"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=46849"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=46849"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=46849"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}