{"id":4630,"date":"2006-06-06T13:40:00","date_gmt":"2006-06-06T13:40:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=4630"},"modified":"2026-04-02T08:46:41","modified_gmt":"2026-04-02T08:46:41","slug":"in-the-spotlight-25","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=4630","title":{"rendered":"IN THE SPOTLIGHT"},"content":{"rendered":"<p><SPAN lang=RO style=\"mso-ansi-language: RO\"><SPAN class=text>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><SPAN lang=RO style=\"mso-ansi-language: RO\"><STRONG>Ideea:<\/STRONG> Lumini in noapte<?xml:namespace prefix = o ns = \"urn:schemas-microsoft-com:office:office\" \/><o:p><\/o:p><\/SPAN><\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><SPAN lang=RO style=\"mso-ansi-language: RO\"><STRONG>Client:<\/STRONG> Muzeul Grigore Antipa<o:p><\/o:p><\/SPAN><\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><SPAN lang=RO style=\"mso-ansi-language: RO\"><STRONG>Brand:<\/STRONG> Evenimentul \u0084Noaptea Muzeelor\u0093.<o:p><\/o:p><\/SPAN><\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><SPAN lang=RO style=\"mso-ansi-language: RO\"><STRONG>Agentie:<\/STRONG> Leo Burnett &#038; Target (Publicis)<o:p><\/o:p><\/SPAN><\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><SPAN lang=RO style=\"mso-ansi-language: RO\"><STRONG>Canale:<\/STRONG> citylights (outdoor), print, radio si Internet<\/SPAN><\/P><\/SPAN><\/SPAN><SPAN lang=RO style=\"mso-ansi-language: RO\"><o:p><SPAN class=text>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><SPAN lang=RO style=\"mso-ansi-language: RO\"><o:p>&nbsp;<\/o:p><\/SPAN><\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><SPAN lang=RO style=\"mso-ansi-language: RO\">Pentru promovarea evenimentului \u0084Noaptea Muzeelor\u0093, Muzeul National de Istorie Naturala \u0084Grigore Antipa\u0093 a lucrat cu agentia sa traditionala, Leo Burnett &#038; Target. Pentru ca tema evenimentului din acest an a fost \u0084Lumini in noapte\u0093 si s-a concentrat in jurul speciilor bioluminiscente, agentia a conceput o campanie cat mai sugestiva. Leo Burnett explica cum: neoanele din statiile de autobuz, destinate sa anunte evenimentul, \u0084s-au descurcat de unele singure\u0093, aranjate fiind de spray-uri si markere. Formele de specii luminiscente aplicate direct pe neoane si vizibile in intuneric au asigurat comunicarea evenimentului pe partea de outdoor. \u0084Si pentru ca am vrut sa aducem si in radio \u00ablumina\u00bb, am reusit sa exploatam display-ul radioului de masina, pe care ascultatorul a vazut la un semnal precis cuvinte latinesti, adica nume de specii luminiscente\u0093, a mai spus agentia.<\/SPAN><\/P><\/SPAN><\/o:p><\/SPAN><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ideea: Lumini in noapte Client: Muzeul Grigore Antipa Brand: Evenimentul \u0084Noaptea Muzeelor\u0093. Agentie: Leo Burnett &#038; Target (Publicis) Canale: citylights (outdoor), print, radio si Internet &nbsp; Pentru promovarea evenimentului \u0084Noaptea Muzeelor\u0093, Muzeul National de Istorie Naturala \u0084Grigore Antipa\u0093 a lucrat cu agentia sa traditionala, Leo Burnett &#038; Target. Pentru ca tema evenimentului din acest an [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[573],"tags":[35],"class_list":["post-4630","post","type-post","status-publish","format-standard","hentry","category-media-marketing","tag-in-the-spotlight"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/4630","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4630"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/4630\/revisions"}],"predecessor-version":[{"id":26055,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/4630\/revisions\/26055"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4630"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4630"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4630"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}