{"id":46092,"date":"2011-02-28T17:47:56","date_gmt":"2011-02-28T17:47:56","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=46092"},"modified":"2026-04-02T19:40:44","modified_gmt":"2026-04-02T19:40:44","slug":"romania-tara-de-test-pentru-danone","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=46092","title":{"rendered":"Romania, tara de test pentru Danone"},"content":{"rendered":"<p>&#8220;Activia Gustare de seara este un produs care a aparut dintr-o<br \/>\nidee romaneasca, bazandu-se pe faptul ca deseori, seara, dupa cina,<br \/>\nmulte femei si-ar dori sa mai manance ceva gustos si satios, dar in<br \/>\nacelasi timp sanatos. Acest produs este unic pe piata din Romania<br \/>\nsi in lume, momentan fiind investigat si de colegi din alte tari,<br \/>\ncare intentioneaza sa il lanseze&#8221;, a declarat Dora Strezova,<br \/>\nMarketing Director Danone Romania.<\/p>\n<p>Prezenta pe piata din Romania din anul 2001, Activia include<br \/>\nastazi 16 sortimente si este cea mai cunoscuta marca de iaurt.<br \/>\nConform Danone, 20% dintre femeile din mediul urban mentioneaza<br \/>\nActivia, atunci cand sunt intrebate ce marca de iaurt le vine in<br \/>\nminte prima oara. Danone Romania este lider de piata in categoria<br \/>\nproduselor lactate proaspete, inregistrand in anul 2009 o cifra de<br \/>\nafaceri de 435 milioane de lei, in crestere fata de anul precedent.<br \/>\nCompania are in prezent peste 700 de angajati si un portofoliu ce<br \/>\ndepaseste 60 de referinte de produs, principalele marci fiind:<br \/>\nActivia, Danonino, Actimel, Nutriday, Cremosso, Danette, Casa<br \/>\nBuna.\n <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Danone Romania lanseaza Activia Gustare de seara, un produs care nu are corespondent in alte piete in care este prezenta compania. Noul produs este o combinatie de iaurt Activia cu fulgi de migdale si fructe, disponibil in doua variante: fulgi de migdale si caise uscate si fulgi de migdale si capsuni.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511],"tags":[7926,8161,98],"class_list":["post-46092","post","type-post","status-publish","format-standard","hentry","category-afaceri","tag-danone","tag-iaurt","tag-romania"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/46092","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=46092"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/46092\/revisions"}],"predecessor-version":[{"id":63495,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/46092\/revisions\/63495"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=46092"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=46092"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=46092"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}