{"id":4584,"date":"2006-05-29T21:37:00","date_gmt":"2006-05-29T21:37:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=4584"},"modified":"2026-04-02T08:45:35","modified_gmt":"2026-04-02T08:45:35","slug":"mutari-de-colo-colo","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=4584","title":{"rendered":"Mutari de colo-colo"},"content":{"rendered":"<p><P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><SPAN class=text lang=RO style=\"mso-ansi-language: RO\">Raiffeisen, Campofrio, Zapp si Nestl\u00e9 sunt doar cativa dintre cei care si-au revizuit conturile de creatie in ultima perioada.<\/SPAN><\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><SPAN class=text lang=RO style=\"mso-ansi-language: RO\"><\/SPAN>&nbsp;<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><SPAN class=text lang=RO style=\"mso-ansi-language: RO\"><\/SPAN><SPAN lang=RO style=\"mso-ansi-language: RO\"><?xml:namespace prefix = o ns = \"urn:schemas-microsoft-com:office:office\" \/><o:p><SPAN class=text><SPAN lang=RO style=\"mso-ansi-language: RO\">Parteneriatele cu bataie lunga in publicitate nu mai sunt o certitudine. O arata agitatia din industrie de la inceputul anului incoace: relatii care pareau bine batute in cuie fie au fost inchise (cazul lui Joe de la Nestl\u00e9 care, parasind Scala JWT, a intrat in portofoliul Leo Burnett &#038; Target), fie puse in stand by prin orientarea clientului catre o alta agentie. Este cazul Zapp, care a ales sa lucreze cu FCB Bucuresti. Zapp insa nu a renuntat la contractul cu Gavrila &#038; Asociatii, spune agentia. Cam in aceeasi perioada Zapp si-a revizuit si contul de media: adica a schimbat compania de publicitate desemnata sa-i gestioneze bugetele de reclama, plecand de la Mindshare (Ogilvy Group) si alegand Opti Media, parte din Publicis. <o:p><\/o:p><\/SPAN><\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><SPAN lang=RO style=\"mso-ansi-language: RO\"><\/SPAN>&nbsp;<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><SPAN lang=RO style=\"mso-ansi-language: RO\">Recent, si Raiffeisen Bank si-a revizuit contul de creatie, in urma unui pitch care a avut in short-list 5-6 agentii, spun oficiali ai bancii. Astfel, Raiffeisen &#8211; care lucra anterior numai cu Saatchi &#038; Saatchi &#8211; a desemnat doua agentii-partenere: Saatchi &#038; Saatchi (persoane fizice) si GMP Advertising (IMM-uri si corporatii). Printre agentiile participante la pitch, Raiffeisen mai spune ca s-au numarat Lowe &#038; Partners, Ogilvy &#038; Mather si Gav Scholz &#038; Friends.<o:p><\/o:p><\/SPAN><\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><SPAN lang=RO style=\"mso-ansi-language: RO\"><\/SPAN>&nbsp;<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><SPAN lang=RO style=\"mso-ansi-language: RO\">Si in domeniul alimentar s-au petrecut schimbari: de pilda, producatorul de mezeluri Campofrio a desemnat-o pe Publicis sa dezvolte creatia ATL (above-the-line) si POSM (promovare la locul de vanzare) pentru categoria \u0084sunca\u0093. Anterior, creatia pentru produsele din sunca a fost asigurata de ADDV Euro RSCG. Pentru revizuirea acestui cont, Campofrio a avut de ales intre ofertele a doua agentii, Publicis si ADDV, spune compania. Iar pentru categoria Salamuri, Campofrio spune ca va lucra cu Grey.<o:p><\/o:p><\/SPAN><\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><SPAN lang=RO style=\"mso-ansi-language: RO\"><\/SPAN>&nbsp;<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><SPAN lang=RO style=\"mso-ansi-language: RO\">In domeniul mass-media, cele mai recente miscari de conturi au fost Adevarul si Evenimentul Zilei. Adevarul, anul trecut client al debutantei agentii Brightness, a devenit de curand client Starlink (parte din grupul Leo Burnett). Iar Evenimentul Zilei (Ringier) si-a schimbat agentia, pentru a treia oara in ultimul an: Scala JWT (pentru Evenimentul Zilei au mai lucrat anul trecut Next Advertising si Headvertising).<\/SPAN><\/P><\/SPAN><\/o:p><\/SPAN><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Raiffeisen, Campofrio, Zapp si Nestl\u00e9 sunt doar cativa dintre cei care si-au revizuit conturile de creatie in ultima perioada.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[573],"tags":[3903],"class_list":["post-4584","post","type-post","status-publish","format-standard","hentry","category-media-marketing","tag-mutari-de-colo-colo"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/4584","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4584"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/4584\/revisions"}],"predecessor-version":[{"id":26010,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/4584\/revisions\/26010"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4584"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4584"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4584"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}