{"id":4583,"date":"2006-05-29T21:36:00","date_gmt":"2006-05-29T21:36:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=4583"},"modified":"2026-04-02T08:45:35","modified_gmt":"2026-04-02T08:45:35","slug":"in-the-spotlight-24","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=4583","title":{"rendered":"IN THE SPOTLIGHT"},"content":{"rendered":"<p><SPAN lang=RO style=\"mso-ansi-language: RO\"><SPAN class=text>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><SPAN lang=RO style=\"mso-ansi-language: RO\"><STRONG>Ideea:<\/STRONG> Sefilor, beti Sprite, ca treaba e nasoala<?xml:namespace prefix = o ns = \"urn:schemas-microsoft-com:office:office\" \/><o:p><\/o:p><\/SPAN><\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><SPAN lang=RO style=\"mso-ansi-language: RO\"><STRONG>Client:<\/STRONG> Coca-Cola<o:p><\/o:p><\/SPAN><\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><SPAN lang=RO style=\"mso-ansi-language: RO\"><STRONG>Brand:<\/STRONG> Sprite<o:p><\/o:p><\/SPAN><\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><SPAN lang=RO style=\"mso-ansi-language: RO\"><STRONG>Agentie:<\/STRONG> McCann \/ Creative Services (Interpublic)<o:p><\/o:p><\/SPAN><\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><SPAN lang=RO style=\"mso-ansi-language: RO\"><STRONG>Canale:<\/STRONG> TV, presa scrisa, radio, materiale la punctul de vanzare<\/SPAN><\/P><\/SPAN><\/SPAN><SPAN lang=RO style=\"mso-ansi-language: RO\"><o:p><SPAN class=text>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><SPAN lang=RO style=\"mso-ansi-language: RO\"><o:p>&nbsp;<\/o:p><\/SPAN><\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><SPAN lang=RO style=\"mso-ansi-language: RO\">Jongland cu atributele specifice marcii si inovand pe baza platformei brandului Sprite (\u0084Spune pe bune\u0093, lansata in 2005), McCann \/ Creative Services a dezvoltat recent o campanie promotionala pentru Sprite al carei mesaj este: \u0084La promotii castiga cine nu trebuie\u0093. Un exemplu oferit de agentie este urmatoarea situatie: Tanti Tantza de la 3 a castigat o racheta de tenis, iar nepotii sunt plecati din tara. \u0084Dupa ce anul trecut ati aflat ca aveti sanse mai mici de 0.002% de castig la o promotie, anul asta aflati de la Sprite un adevar si mai dureros: sansele astea nici nu sunt ale voastre, ci sunt ale lor (ale altora, n.r.). Pentru ca la promotii castiga cine nu trebuie. Solutia e sa beti Sprite pana la epuizare\u0093, spune agentia. Targetul promotiei (1 mai &#8211; 25 iunie) sunt \u0084in special sefii din mediul urban, cu varsta cuprinsa intre 12-24 de ani\u0093. De aici si indemnul campaniei: Sefilor, beti Sprite, ca treaba e nasoala!<\/SPAN><\/P><\/SPAN><\/o:p><\/SPAN><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ideea: Sefilor, beti Sprite, ca treaba e nasoala Client: Coca-Cola Brand: Sprite Agentie: McCann \/ Creative Services (Interpublic) Canale: TV, presa scrisa, radio, materiale la punctul de vanzare &nbsp; Jongland cu atributele specifice marcii si inovand pe baza platformei brandului Sprite (\u0084Spune pe bune\u0093, lansata in 2005), McCann \/ Creative Services a dezvoltat recent o [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[573],"tags":[35],"class_list":["post-4583","post","type-post","status-publish","format-standard","hentry","category-media-marketing","tag-in-the-spotlight"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/4583","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4583"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/4583\/revisions"}],"predecessor-version":[{"id":26009,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/4583\/revisions\/26009"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4583"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4583"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4583"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}