{"id":4523,"date":"2006-05-23T21:34:00","date_gmt":"2006-05-23T21:34:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=4523"},"modified":"2026-04-02T08:43:59","modified_gmt":"2026-04-02T08:43:59","slug":"paznicii-brandurilor-cot-la-cot-in-romania","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=4523","title":{"rendered":"Paznicii brandurilor, cot la cot in Romania"},"content":{"rendered":"

Doua nume in branding-ul mondial – Interbrand si Enterprise IG – au fost deja \u0084ocupate\u0093 in Romania, prin parteneriatele semnate cu doi jucatori autohtoni (vezi caseta). Alte nume importante in domeniu ar fi Landor Associates (parte din acelasi grup de comunicare cu Enterprise IG – WPP), McKinsey si Accenture – doua companii al caror core-business este consultanta in managementul afacerilor, dar care si-au dezvoltat competente si instrumente de lucru si in branding.<\/SPAN><\/P>

<\/SPAN> <\/P>

<\/SPAN>NUME:<\/STRONG> Interbrand<\/o:p><\/SPAN><\/P>

<\/STRONG><\/SPAN> <\/P>

APARTENENTA:<\/STRONG> Grupul de publicitate Omnicom, din care mai fac parte retelele de publicitate BBDO, TBWA si DDB. In Romania, Omnicom are deocamdata afaceri in agentii de publicitate si de media, nu si de branding.<\/o:p><\/SPAN><\/P>

<\/STRONG><\/SPAN> <\/P>

PORTOFOLIU:<\/STRONG> Printre marcile internationale pentru care Interbrand a prestat\/presteaza diverse servicii se numara BMW, Deutsche Telekom, FIFA, Gillette, IBM, clubul de fotbal Juventus, National Geographic, Nikon, Samsung sau Rolls-Royce.<\/o:p><\/SPAN><\/P>

<\/STRONG><\/SPAN> <\/P>

PARTENER LOCAL:<\/STRONG> Branzas Design, in baza unui contract pe termen lung, spune agentia. Parteneriatul nu aduce deocamdata in discutie participarea Interbrand la actionariatul si managementul agentiei romanesti, nici francizarea afacerii. Unul dintre cele mai importante active ale Interbrand este instrumentul de evaluare a brandurilor (brand valuation) si care face parte dintre primele 3-5 metodologii importante recunoscute la nivel mondial, au spus oficiali Interbrand pentru BUSINESS Magazin.<\/SPAN><\/P>

<\/SPAN> <\/P>

<\/SPAN>NUME:<\/STRONG> Enterprise IG<\/o:p><\/SPAN><\/P>

<\/STRONG><\/SPAN> <\/P>

APARTENENTA:<\/STRONG> Grupul de publicitate WPP, din care mai fac parte retelele de publicitate Ogilvy, Grey, JW Thompson, Y&R.  <\/SPAN>Ca si Omnicom, in Romania WPP are deocamdata afaceri in agentii de publicitate si de media.<\/o:p><\/SPAN><\/P>

<\/STRONG><\/SPAN> <\/P>

PORTOFOLIU:<\/STRONG> Printre marcile internationale pentru care Enterprise a prestat\/presteaza diverse servicii se numara Castrol, Credit Suisse, Deloitte,  <\/SPAN>Ericsson, Peroni Nastro Azzuro, Shell, Skandia, Vodafone sau Xerox.<\/o:p><\/SPAN><\/P>

<\/STRONG><\/SPAN> <\/P>

PARTENER LOCAL:<\/STRONG> Brandient, in urma unui contract de asociere pentru \u0084furnizarea de servicii de strategie de brand, design si brand engagement in Romania si Republica Moldova (pentru moment, n.r.)\u0093, spune agentia. Parteneriatul nu aduce nici aici in discutie participarea Enterprise la actionariatul si managementul agentiei romanesti, nici francizarea afacerii. Unul dintre elementele distinctive ale companiei este asocierea cu marca Vodafone, al carei \u0084gardian\u0093 Enterprise spune ca este la nivel mondial.<\/SPAN><\/P><\/SPAN><\/o:p><\/SPAN><\/p>\n","protected":false},"excerpt":{"rendered":"

Doua nume in branding-ul mondial – Interbrand si Enterprise IG – au fost deja \u0084ocupate\u0093 in Romania, prin parteneriatele semnate cu doi jucatori autohtoni (vezi caseta). Alte nume importante in domeniu ar fi Landor Associates (parte din acelasi grup de comunicare cu Enterprise IG – WPP), McKinsey si Accenture – doua companii al caror core-business […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[573],"tags":[3810,3809],"class_list":["post-4523","post","type-post","status-publish","format-standard","hentry","category-media-marketing","tag-cot-la-cot-in-romania","tag-paznicii-brandurilor"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/4523","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4523"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/4523\/revisions"}],"predecessor-version":[{"id":25950,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/4523\/revisions\/25950"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4523"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4523"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4523"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}