{"id":4521,"date":"2006-05-23T21:31:00","date_gmt":"2006-05-23T21:31:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=4521"},"modified":"2026-04-02T08:43:58","modified_gmt":"2026-04-02T08:43:58","slug":"in-the-spotlight-23","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=4521","title":{"rendered":"IN THE SPOTLIGHT"},"content":{"rendered":"<p><SPAN lang=RO style=\"mso-ansi-language: RO\"><SPAN class=text>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><SPAN lang=RO style=\"mso-ansi-language: RO\"><STRONG>Ideea:<\/STRONG> Daca tu esti liber, atunci ii eliberezi si pe cei din jur<?xml:namespace prefix = o ns = \"urn:schemas-microsoft-com:office:office\" \/><o:p><\/o:p><\/SPAN><\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><SPAN lang=RO style=\"mso-ansi-language: RO\"><STRONG>Client:<\/STRONG> URB (Tuborg Romania)<o:p><\/o:p><\/SPAN><\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><SPAN lang=RO style=\"mso-ansi-language: RO\"><STRONG>Brand:<\/STRONG> Tuborg Gold<o:p><\/o:p><\/SPAN><\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><SPAN lang=RO style=\"mso-ansi-language: RO\"><STRONG>Agentie:<\/STRONG> Graffiti BBDO (Omnicom)<o:p><\/o:p><\/SPAN><\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><SPAN lang=RO style=\"mso-ansi-language: RO\"><STRONG>Canale:<\/STRONG> TV, outdoor, toalete<\/SPAN><\/P><\/SPAN><\/SPAN><SPAN lang=RO style=\"mso-ansi-language: RO\"><o:p><SPAN class=text>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><SPAN lang=RO style=\"mso-ansi-language: RO\"><o:p>&nbsp;<\/o:p><\/SPAN><\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><SPAN lang=RO style=\"mso-ansi-language: RO\">O legatura speciala intre marca si consumatori &#8211; este ceea ce clientul si agentia si-au propus sa creeze odata cu noua campanie de imagine Tuborg Gold, spune Graffiti BBDO. Conceptul campaniei &#8211; demarata in luna mai &#8211; porneste de la ideea de libertate, \u0084valoare esentiala a brandului Tuborg\u0093, spune agentia. \u0084Daca tu esti liber, atunci ii eliberezi si pe cei din jurul tau &#8211; de prejudecati, de inhibitii, de lucruri care complica inutil viata sau pur si simplu de lipsa de imaginatie\u0093, explica agentia. Pentru a ilustra acest concept, agentia a realizat doua executii, Barul si Matusa. De exemplu, in acest al doilea caz, personajul reclamei (consumatorul de Tuborg) isi propune sa largeasca orizonturile matusii sale printr-o farsa in urma careia vrea sa ii dea de inteles ca la televizor exista si alte programe in afara de telenovele.<\/SPAN><\/P><\/SPAN><\/o:p><\/SPAN><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ideea: Daca tu esti liber, atunci ii eliberezi si pe cei din jur Client: URB (Tuborg Romania) Brand: Tuborg Gold Agentie: Graffiti BBDO (Omnicom) Canale: TV, outdoor, toalete &nbsp; O legatura speciala intre marca si consumatori &#8211; este ceea ce clientul si agentia si-au propus sa creeze odata cu noua campanie de imagine Tuborg Gold, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[573],"tags":[35],"class_list":["post-4521","post","type-post","status-publish","format-standard","hentry","category-media-marketing","tag-in-the-spotlight"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/4521","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4521"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/4521\/revisions"}],"predecessor-version":[{"id":25948,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/4521\/revisions\/25948"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4521"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4521"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4521"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}