Acesta este unul dintre cele mai puternice motoare de crestere
\npe care producatorul de bere vrea sa le exploateze in viitor pentru
\na-si creste volumele de afaceri. “Pana in 2020 dorim sa crestem
\ncifra de afaceri a produselor inovative de la 3% in prezent pana la
\n6%”, a spus Alexis Nasard, chief commercial officer la Heineken, in
\ncadrul conferintei Piete Financiare.<\/p>\n
In conditiile in care consumul de bere la nivel european scade,
\nreducerea vanzarilor ar putea fi contracarata de activitatile mai
\nintense pe segmentul de cidru. “Heineken va stimula cresterea sa la
\nnivel european prin inovatie, spre exemplu intensificarea
\nactivitatilor noastre in segmenul de cidru”, a declarat
\nJean-Francois van Boxmeer, CEO al Heineken.<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"
\u201cCidrul este o oportunitate de a atrage spre portofoliul Heineken clienti care nu beau bere\u201d, spune Karen O\u2019Neill, category manager Cider in cadrul companiei Heineken. Intre 2005 si 2009 vanzarile de cidru la nivel mondial au crescut cu 11% in valoare si previziunile se refera la un plus aditional de 18% in urmatorii trei pana la cinci ani.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[10719,7213,20672],"class_list":["post-45180","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-alcool","tag-bere","tag-cidru"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/45180","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=45180"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/45180\/revisions"}],"predecessor-version":[{"id":62659,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/45180\/revisions\/62659"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=45180"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=45180"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=45180"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}