{"id":44911,"date":"2010-12-24T14:30:00","date_gmt":"2010-12-24T14:30:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=44911"},"modified":"2026-04-02T19:09:27","modified_gmt":"2026-04-02T19:09:27","slug":"de-la-el-vin-bmw-urile-povestea-sefului-automobile-bavaria-michael-schmidt","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=44911","title":{"rendered":"De la el vin BMW-urile. Povestea sefului Automobile Bavaria, Michael Schmidt"},"content":{"rendered":"<p>&#8220;Am aflat de la un prieten de familie ca BMW cauta intens pe<br \/>\ncineva pentru a incepe activitatea in Romania, mai ales ca<br \/>\nMercedes, principalul concurent al BMW, intrase deja pe piata<br \/>\n(printr-o companie detinuta de omul de afaceri Ion Tiriac &#8211;<br \/>\nn.red.). &#8220;In februarie 1994 am inceput discutiile, iar la 1 aprilie<br \/>\nam deschis primul sediu&#8221;, isi aduce aminte de inceputurile sale in<br \/>\nbusiness Michael Schmidt, un roman care a emigrat in Germania in<br \/>\n1981 si a revenit in tara dupa Revolutie. Foarte ferm, temut si<br \/>\nchiar dictatorial pe alocuri, Schmidt si-a construit pas cu pas<br \/>\nreteaua de dealeri BMW din Romania, controland atat importul, cat<br \/>\nsi distributia marcii de lux germane pana la jumatatea anului 2007,<br \/>\ncand grupul german si-a deschis oficial o reprezentanta locala.<\/p>\n<p><a href=\n\"http:\/\/www.businessmagazin.ro\/galerie-foto\/actualitate\/cine-sunt-cei-mai-admirati-100-de-manageri-din-romania-7436645\/slide-2\"\ntarget=\"_blank\"><img height=\"31\" width=\"576\" src=\n\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/13166\/7837256\/1\/banda-100-ceo.jpg?width=576&#038;height=31\"\nalt=\"\" \/><\/a><\/p>\n<p>Pe langa dealerii BMW, prin care acum controleaza peste trei<br \/>\nsferturi din vanzarile marcii germane, grupul detinut si condus de<br \/>\nMichael Schmidt este implicat si in comercializarea camioanelor MAN<br \/>\nsi a autocarelor Neoplan, dar si in leasing financiar si piata de<br \/>\ninchirieri auto.<\/p>\n<p><a href=\n\"http:\/\/www.businessmagazin.ro\/galerie-foto\/cover-story\/300-de-filozofii-de-viata-si-de-business-7482578\/slide-2\"\ntarget=\"_blank\"><img height=\"31\" width=\"576\" src=\n\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/13166\/7837256\/2\/banda-300.jpg?width=576&#038;height=31\"\nalt=\"\" \/><\/a><\/p>\n<p>Foarte aproape de vanzarea afacerii in urma cu doi ani, cand<br \/>\npiata auto se afla la maxim, Schmidt s-a repliat dupa ce tranzactia<br \/>\na cazut si a pornit o puternica ofensiva in strainatate, pe masura<br \/>\nce vanzarile din Romania au scazut cu aproape 70% in ultimii doi<br \/>\nani. &#8220;Am cumparat dealeri BMW in Germania si vreau sa merg cu<br \/>\ncamioanele MAN in Kosovo si Georgia. Sunt tari asezate, unde se pot<br \/>\nface bani din servicii post-vanzare (Germania) si zone care se<br \/>\npregatesc de un boom in domeniul constructiilor (Kosovo si<br \/>\nGeorgia). In Romania nu vad nimic dramatic pe termen mediu, poate<br \/>\nabia dupa 2013-2014 sa se mai intample ceva&#8221;, isi rezuma<br \/>\nantreprenorul strategia.<\/p>\n<p><a target=\"_blank\" href=\n\"http:\/\/www.businessmagazin.ro\/galerie-foto\/analize\/transporturi\/test-auto-zf-bmw-x6-activehybrid-cel-mai-puternic-hibrid-din-lume-galerie-foto-6709217\/slide-2\"><br \/>\n<img height=\"31\" width=\"576\" alt=\"\" src=\n\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/13166\/7837256\/4\/banda-masini.jpg?width=576&#038;height=31\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Michael Schmidt a fost printre primii oameni de afaceri romani care au pariat pe dezvoltarea pietei auto locale. Mai ales a pietei de masini de lux, pentru ca miza lui Schmidt a fost BMW.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3850],"tags":[19511,10001,535,20485,8988],"class_list":["post-44911","post","type-post","status-publish","format-standard","hentry","category-lideri","tag-100-cei-mai-admirati-ceo-din-romania","tag-automobile-bavaria","tag-lideri","tag-michael-schmidt","tag-special"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/44911","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=44911"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/44911\/revisions"}],"predecessor-version":[{"id":62405,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/44911\/revisions\/62405"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=44911"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=44911"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=44911"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}