{"id":4479,"date":"2006-05-16T12:41:00","date_gmt":"2006-05-16T12:41:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=4479"},"modified":"2026-04-02T08:42:51","modified_gmt":"2026-04-02T08:42:51","slug":"in-the-spotlight-22","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=4479","title":{"rendered":"IN THE SPOTLIGHT"},"content":{"rendered":"<p><SPAN class=text>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>Ideea:<\/STRONG> Judeca fiecare raspuns<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>Client:<\/STRONG> Ringier<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>Brand:<\/STRONG> Evenimentul Zilei<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>Agentie:<\/STRONG> Scala JWT (WPP)<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>Canale:<\/STRONG> TV, radio, presa scrisa, outdoor, tranzit, cinema<\/P><\/SPAN><?xml:namespace prefix = o ns = \"urn:schemas-microsoft-com:office:office\" \/><o:p><SPAN class=text>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><o:p>&nbsp;<\/o:p><\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify>Evenimentul Zilei este cotidianul cu cea mai <?xml:namespace prefix = st1 ns = \"urn:schemas-microsoft-com:office:smarttags\" \/><st1:place w:st=\"on\"><st1:City w:st=\"on\">constanta<\/st1:City><\/st1:place> comunicare de-a lungul anilor. De la primul sau slogan (1992) si pana in prezent, ziarul a numarat 6 sloganuri importante: \u0084Primul razboi al stirilor exacte impotriva zvonurilor de tot felul\u0093 (1992); \u0084Sigur ca da!\u0093 (1998-2001); \u0084Zilnic, iesit din tipare\u0093 (2003-2004); \u0084Evenimentul Zilei, cota 4000\u0093; \u0084Pentru ca ai nevoie si de un ziar mai bun (2005) si \u0084Judeca fiecare raspuns\u0093 (2006). <\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify>&nbsp;<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify>Acesta din urma traseaza si conceptul celei mai recente campanii &#8211; dezvoltata de Scala JWT, care graviteaza in jurul rolului ziarului de a informa cititorii judecand fiecare raspuns. \u0084\u00abJudeca fiecare raspuns\u00bb inseamna sa gandesti singur, sa-ti pui intrebari, sa mergi mai departe si sa te informezi pana la capat\u0093, explica agentia conceptul campaniei care, conform aceleiasi surse, subliniaza repozitionarea EvZ ca ziar de referinta, proces inceput inca din iunie 2005, odata cu relansarea publicatiei. \u0084<st1:place w:st=\"on\"><st1:State w:st=\"on\">Campania<\/st1:State><\/st1:place> deseneaza o linie de nisip. Este ca un fel de imn\u0093, au mai spus reprezentantii agentiei.<\/P><\/SPAN><\/o:p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ideea: Judeca fiecare raspuns Client: Ringier Brand: Evenimentul Zilei Agentie: Scala JWT (WPP) Canale: TV, radio, presa scrisa, outdoor, tranzit, cinema &nbsp; Evenimentul Zilei este cotidianul cu cea mai constanta comunicare de-a lungul anilor. De la primul sau slogan (1992) si pana in prezent, ziarul a numarat 6 sloganuri importante: \u0084Primul razboi al stirilor exacte [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[573],"tags":[35],"class_list":["post-4479","post","type-post","status-publish","format-standard","hentry","category-media-marketing","tag-in-the-spotlight"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/4479","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4479"}],"version-history":[{"count":3,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/4479\/revisions"}],"predecessor-version":[{"id":83161,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/4479\/revisions\/83161"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4479"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4479"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4479"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}