Cei mai mari retaileri de pe piata romaneasca, in functie de
\ncifra de afaceri, sunt Carrefour, Real, Kaufland, Auchan si
\nBilla.<\/p>\n
In ultimii ani, comertul modern a avut o dezvoltare accelerata:
\nde la 33% in 2006 la 45% cota de piata in 2010. Principalul motor a
\nfost expansiunea hipermarketurilor si a magazinelor de tip
\ndiscounter, in detrimentul supermarketurilor si al magazinelor
\nalimentare mici.<\/p>\n
Urmand tendinta regiunii, magazinele de tip discounter au
\nreprezentat formatul castigator in perioada de criza, dar cota
\nacestora in Romania (10%) este mai mica decat nivelul mediu din
\nEuropa de Est, de 17%. Studiul are la baza informatii obtinute prin
\nmonitorizarea consumului casnic a aproximativ 90 categorii de
\nbunuri de larg consum prin intermediul cercetarii de tip Panel de
\nConsumatori a GfK Romania, pe un esantion de 2,200 gospodarii,
\nreprezentativ la nivel national.<\/p>\n","protected":false},"excerpt":{"rendered":"
Piata romaneasca de retail este inca foarte fragmentata, cu top 5 comercianti care acopera doar 22% din vanzarile de bunuri de larg consum (FMCG), comparativ cu 70% in Slovacia. \u201eExista inca loc pentru noii veniti, in timp ce concurenta se va intensifica in urmatorii ani\u201d, spune Raluca Raschip, consumer tracking director GfK Romania.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[6278,10594,413],"class_list":["post-44612","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-fmcg","tag-gfk","tag-retaileri"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/44612","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=44612"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/44612\/revisions"}],"predecessor-version":[{"id":62123,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/44612\/revisions\/62123"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=44612"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=44612"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=44612"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}