{"id":4410,"date":"2006-05-09T14:20:00","date_gmt":"2006-05-09T14:20:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=4410"},"modified":"2026-04-02T08:40:51","modified_gmt":"2026-04-02T08:40:51","slug":"la-aceeasi-vanatoare","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=4410","title":{"rendered":"La aceeasi vanatoare"},"content":{"rendered":"

Doua agentii de talie mica devin partenere de afaceri – GAV\/ Scholz & Friends Bucuresti si Free Communication. Deocamdata, nu vor fi schimbari la nivel de structura sau actionariat.<\/P>

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Agentiile GAV\/Scholz & Friends Bucuresti (publicitate) si Free Communication (PR) au anuntat saptamana trecuta ca au devenit partenere in afaceri prin unificarea competentelor si a resurselor, \u0084in scopul derularii unor proiecte integrate\u0093, spun reprezentantii celor doua companii. Obiectivul principal al acestui parteneriat – care in aceasta etapa nu presupune schimbari structurale sau actionariale, spun acestia – il reprezinta largirea portofoliului de servicii.<\/P>

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\u0084Este un gest strategic, in vederea adaptarii celor doua companii la schimbarile pietei autohtone, prin oferirea unei alternative lipsita de scleroza sistemelor mamut, dar si de cosurile pubertatii\u0093, a declarat Lucian Georgescu, Managing Partner GAV\/ Scholz & Friends.<\/P>

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\u0084Nu am planificat acest parteneriat, s-a intamplat de la sine. Am derulat cateva proiecte de nevoie si, pur si simplu, am rezonat in gandire si-n atitudine\u0093, a spus si reprezentantul Free Communication, Alexandra Dinita, general manager.<\/P>

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GAV\/Scholz & Friends Bucuresti a fost infiintata in 2003 de Lucian Georgescu, fost director de creatie la Graffiti\/BBDO. Pe atunci compania se numea gav\/balkanski si se pozitiona ca atelier de marketing cultural. Noua denumire dateaza din noiembrie 2005, cand agentia s-a afiliat la grupul german de publicitate Scholz & Friends. <\/P>

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Anul trecut, GAV\/Scholz & Friends a avut o cifra de afaceri de circa un milion de euro, spune agentia, iar previziunile pentru 2006 prevad o crestere cu 30% a acesteia. Structura actionariala este urmatoarea: Lucian Georgescu 60%, Daniel Micu 20%, Marius Rosu 10%, Andreea Georgescu 10%.<\/P>

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Free Communication a fost infiintata in 2001 si a avut o cifra de afaceri de 416.000 de euro anul trecut, in crestere cu circa 40% fata de 2004, spune agentia. Cresterea pe care Free Communication o prognozeaza pentru 2006 este cel putin egala cu cea inregistrata in anul precedent. Actionariatul agentiei este format din Alexandra Dinita – 50%, Laurentiu Nita – 35% si Nicoleta Matei – 15%.<\/P><\/SPAN><\/p>\n","protected":false},"excerpt":{"rendered":"

Doua agentii de talie mica devin partenere de afaceri – GAV\/ Scholz & Friends Bucuresti si Free Communication. Deocamdata, nu vor fi schimbari la nivel de structura sau actionariat.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[573],"tags":[3716],"class_list":["post-4410","post","type-post","status-publish","format-standard","hentry","category-media-marketing","tag-la-aceeasi-vanatoare"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/4410","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4410"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/4410\/revisions"}],"predecessor-version":[{"id":25839,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/4410\/revisions\/25839"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4410"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4410"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4410"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}