{"id":4409,"date":"2006-05-09T14:17:00","date_gmt":"2006-05-09T14:17:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=4409"},"modified":"2026-04-02T08:40:50","modified_gmt":"2026-04-02T08:40:50","slug":"in-the-spotlight-20","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=4409","title":{"rendered":"IN THE SPOTLIGHT"},"content":{"rendered":"<p><SPAN class=text>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>Ideea:<\/STRONG> Shake it your way<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>Client:<\/STRONG> Carlsrom Beverages<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>Brand:<\/STRONG> Orangina<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>Agentie:<\/STRONG> Tempo Advertising<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>Canale:<\/STRONG> TV, presa scrisa, outdoor<\/P><\/SPAN><?xml:namespace prefix = o ns = \"urn:schemas-microsoft-com:office:office\" \/><o:p><SPAN class=text>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><o:p>&nbsp;<\/o:p><\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify>Acelasi brand &#8211; Orangina, acelasi slogan &#8211; Shake it your way, aceeasi agentie &#8211; Tempo Advertising. Tandemul dintre client si agentie ramane acelasi, la fel si tandemul brand-mesaj. Ce aduce insa nou cea mai recenta campanie la Orangina este faptul ca este prima care subliniaza atributele produsului si personalitatea marcii (asociata spiritului medite-ranean). Nou este si faptul ca spotul &#8211; dezvoltat in <?xml:namespace prefix = st1 ns = \"urn:schemas-microsoft-com:office:smarttags\" \/><st1:country-region w:st=\"on\"><st1:place w:st=\"on\">Romania<\/st1:place><\/st1:country-region> &#8211; va fi difuzat si in alte tari in care Orangina este deja prezenta, informeaza agentia. <\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify>&nbsp;<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify>Pe TV, spotul va rula pe Antena 1, Discovery, Prima TV, ProCinema, Pro TV si TV Klumea. Orangina &#8211; lansata anul trecut in <st1:country-region w:st=\"on\"><st1:place w:st=\"on\">Romania<\/st1:place><\/st1:country-region> &#8211; este singura bautura carbonatata cu pulpa de portocala de pe piata si este disponibila in trei variante: Clasic, Light si Rouge. La nivel mondial, produsul este distribuit in 63 de tari si are peste 500 de milioane de consumatori, spune Carlsrom Beverages, care produce si distribuie Orangina in <st1:country-region w:st=\"on\"><st1:place w:st=\"on\">Romania<\/st1:place><\/st1:country-region>.<\/P><\/SPAN><\/o:p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ideea: Shake it your way Client: Carlsrom Beverages Brand: Orangina Agentie: Tempo Advertising Canale: TV, presa scrisa, outdoor &nbsp; Acelasi brand &#8211; Orangina, acelasi slogan &#8211; Shake it your way, aceeasi agentie &#8211; Tempo Advertising. Tandemul dintre client si agentie ramane acelasi, la fel si tandemul brand-mesaj. Ce aduce insa nou cea mai recenta campanie [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[573],"tags":[35],"class_list":["post-4409","post","type-post","status-publish","format-standard","hentry","category-media-marketing","tag-in-the-spotlight"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/4409","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4409"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/4409\/revisions"}],"predecessor-version":[{"id":25838,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/4409\/revisions\/25838"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4409"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4409"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4409"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}