{"id":4365,"date":"2006-05-02T16:07:00","date_gmt":"2006-05-02T16:07:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=4365"},"modified":"2026-04-02T08:39:44","modified_gmt":"2026-04-02T08:39:44","slug":"efectele-promotiei","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=4365","title":{"rendered":"Efectele promotiei"},"content":{"rendered":"

Dupa trei luni de promotie, la sfarsitul lui 2005, Knorr a castigat cota de piata la cinci categorii, cea mai semnificativa crestere avand-o pe segmentul condimentelor (vezi tabel). Unilever nu a precizat daca aceste cote sunt volumice sau valorice. Referitor la rezultatele estimate in urma promotiilor din acest an, nici Unilever, nici Nestl\u00e9 nu au comentat.<\/P>

 <\/o:p><\/P>

Categoria<\/o:p><\/FONT><\/B><\/P><\/TD>

Inainte<\/P><\/TD>

Dupa<\/P><\/TD>

Crestere<\/P><\/TD><\/TR>

Condimente<\/o:p><\/FONT><\/B><\/P><\/TD>

57,40%<\/P><\/TD>

62,40%<\/P><\/TD>

5,00%<\/P><\/TD><\/TR>

Supe deshidratate<\/o:p><\/FONT><\/B><\/P><\/TD>

46,50%<\/P><\/TD>

49,50%<\/P><\/TD>

3,00%<\/P><\/TD><\/TR>

Cuburi concentrate<\/o:p><\/FONT><\/B><\/P><\/TD>

52,70%<\/P><\/TD>

53,80%<\/P><\/TD>

1,09%<\/P><\/TD><\/TR>

Bors<\/o:p><\/FONT><\/B><\/P><\/TD>

65,10%<\/P><\/TD>

66,90%<\/P><\/TD>

1,80%<\/P><\/TD><\/TR>

Mustar<\/o:p><\/FONT><\/B><\/P><\/TD>

16,40%<\/P><\/TD>

18,30%<\/P><\/TD>

1,90%<\/P><\/TD><\/TR><\/TBODY><\/TABLE><\/DIV>

<\/P>

 <\/o:p><\/P>

NOTA:<\/STRONG> PENTRU MAGGI, NESTLE A COMUNICAT URMATORUL REZULTAT: LA INCEPUTUL CAMPANIEI DE ANUL TRECUT, MAGGI AVEA O COTA DE PIATA DE 26% IN VALOARE (DECEMBRIE 2004 – IANUARIE 2005), AJUNGAND LA SFaRSITUL CAMPANIEI LA O COTA DE PIATA DE 31% (APRILIE 2005-MAI 2005), CONFORM DATELOR DE RETAIL AUDIT ACNIELSEN.

<\/P><\/SPAN><\/o:p><\/p>\n","protected":false},"excerpt":{"rendered":"

Dupa trei luni de promotie, la sfarsitul lui 2005, Knorr a castigat cota de piata la cinci categorii, cea mai semnificativa crestere avand-o pe segmentul condimentelor (vezi tabel). Unilever nu a precizat daca aceste cote sunt volumice sau valorice. Referitor la rezultatele estimate in urma promotiilor din acest an, nici Unilever, nici Nestl\u00e9 nu au […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[573],"tags":[3672],"class_list":["post-4365","post","type-post","status-publish","format-standard","hentry","category-media-marketing","tag-efectele-promotiei"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/4365","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4365"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/4365\/revisions"}],"predecessor-version":[{"id":25795,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/4365\/revisions\/25795"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4365"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4365"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4365"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}