{"id":43609,"date":"2010-10-25T15:30:00","date_gmt":"2010-10-25T15:30:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=43609"},"modified":"2026-04-02T18:35:06","modified_gmt":"2026-04-02T18:35:06","slug":"cum-a-transformat-monica-iavorschi-o-marca-de-frigidere-intr-una-de-electrocasnice","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=43609","title":{"rendered":"Cum a transformat Monica Iavorschi o marca de frigidere intr-una de electrocasnice"},"content":{"rendered":"<p>\nMai apoi, a lucrat timp de patru ani in cadrul diviziei din Romania a companiei Avon, unde a acumulat experienta pe segmentele customer service si de analiza financiara, iar din 2001,<a href=\"http:\/\/www.businessmagazin.ro\/lideri\/monica-iavorschi-11576617\">Monica&nbsp; Iavorschi<\/a> s-a alaturat companiei Arctic, in calitate de director de marketing. In aceasta perioada, brandul Arctic a evoluat devenind unul dintre cele mai cunoscute branduri de produse electrocasnice de pe piata romaneasca, iar compania a preluat in portofoliu si brandul premium de electrocasnice Beko.<\/p>\n<p>\n<a href=\"http:\/\/www.businessmagazin.ro\/galerie-foto\/actualitate\/cine-sunt-cei-mai-admirati-100-de-manageri-din-romania-7436645\/slide-2\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" height=\"31\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/13166\/7556556\/1\/banda-100-ceo.jpg?width=576&#038;height=31\" width=\"576\" \/><\/a><\/p>\n<p>\n&#8220;Extensia de brand Arctic reprezinta unul dintre momentele cheie ale carierei mele&#8221;, marturiseste <a href=\"http:\/\/www.businessmagazin.ro\/lideri\/monica-iavorschi-11576617\">Monica Iavorschi<\/a>, precizand ca acest lucru a generat si unul dintre evenimentele importante in istoria companiei &#8211; transformarea Arctic dintr-o marca de frigidere intr-o marca de electrocasnice. Din 2008, <a href=\"http:\/\/www.businessmagazin.ro\/lideri\/monica-iavorschi-11576617\">Monica Iavorschi<\/a> ocupa pozitia de director general al Arctic. &#8220;Planurile noastre de viitor vizeaza depasirea cu succes a acestei perioade delicate pe care o traverseaza intreaga piata de consum si economia in ansamblu&#8221;, precizeaza directoarea Arctic.<\/p>\n<p>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cea mai mare realizare a Monicai Iavorschi, in cei noua ani de cand lucreaza la Arctic, a fost transformarea companiei dintr-o marca de frigidere intr-o marca de electrocasnice. Absolventa a Facultatii de Cibernetica din cadrul Academiei de Studii Economice din Bucuresti si a unui MBA in cadrul programului romano-canadian, Monica Iavorschi si-a inceput cariera in cadrul companiei Coats Romania.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3850,3826],"tags":[19511,10584,535,19620,8988],"class_list":["post-43609","post","type-post","status-publish","format-standard","hentry","category-lideri","category-special","tag-100-cei-mai-admirati-ceo-din-romania","tag-arctic","tag-lideri","tag-monica-iavorschi","tag-special"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/43609","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=43609"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/43609\/revisions"}],"predecessor-version":[{"id":61201,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/43609\/revisions\/61201"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=43609"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=43609"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=43609"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}