“Despre o criza se spun multe: ca este o oportunitate, ca
\ndepinde in propor\u0163ie de 90% de comunicare, ca poate distruge o
\nreputatie solida in cinci minute si multe altele. Noi spunem ca
\nidentificarea din timp a posibilelor situatii de criza, simularile
\nsau manualul de criza sunt la fel de importante pentru un business
\nca bugetarea sau planificarea personalului. Din experienta noastra,
\n90% dintre companii nu sunt pregatite sa gestioneze o criza cu care
\nnu sunt familiare”, spune Ana-Maria Constantinescu, head of crisis
\ndivision, din cadrul GMP PR.<\/p>\n
Grupul de comunicare GMP a creat recent aceasta divizie,
\ndisponibila clientilor 24 de ore pe zi, sapte zile pe saptamana.
\nClientii pot beneficia de servicii precum evaluarea riscului,
\ntraining, consultanta si management al crizelor de comunicare,
\navand la dispozitie in orice moment trei consultanti
\nspecializati.<\/p>\n
Departamentul este coordonat de Ana-Maria Constantinescu,
\nbusiness development director GMP PR. Echipa coordonata de ea a
\ngestionat peste 30 de crize de comunicare in ultimii ani, de la
\naccidente de munca, product recall, relatia cu autoritatile,
\nconflicte cu sindicatele, crize interne sau reglementari de pret,
\npana la restructurari sau crize de mediu.<\/p>\n
Serviciile oferite 24\/7 on call de departamentul nou format se
\ninscriu in doua categorii, crisis prevention (issue tracking, media
\ntraining, crisis manual, crisis simulation) si crisis management
\n(stakeholders mapping, strategie de raspuns, monitorizare, training
\npurtator de cuvant).<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"
Grupurile de comunicare profita de aceasta oportunitate si lanseaza divizii dedicate acestei activitati.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[9647,182,11297],"class_list":["post-43319","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-comunicare","tag-criza","tag-gmp-pr"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/43319","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=43319"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/43319\/revisions"}],"predecessor-version":[{"id":60930,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/43319\/revisions\/60930"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=43319"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=43319"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=43319"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}