{"id":4307,"date":"2006-04-25T20:51:00","date_gmt":"2006-04-25T20:51:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=4307"},"modified":"2026-04-02T08:38:41","modified_gmt":"2026-04-02T08:38:41","slug":"bani-pentru-reclama","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=4307","title":{"rendered":"Bani pentru reclama"},"content":{"rendered":"

In 2006, categoria auto va investi intre 21 si 25 de milioane de euro net in publicitatea pe canalele clasice – TV, print, radio si outdoor. In procente, aceasta valoare reprezinta o crestere cu cel putin 20% fata de 2005. Aceasta se datoreaza in special inflatiei preturilor achizitiei de reclama pe TV si radio, explica Sorin Doru, media director la Opti Media (Publicis). Unde s-au dus banii in 2005 si unde sunt investiti in 2006? Estimarile pentru 2005 apartin Opti Media, iar pentru 2006 – agentiei Media Investment (The Group).<\/P>

 <\/o:p><\/P>

Canal<\/o:p><\/FONT><\/B><\/P><\/TD>

2005 (mil.)<\/o:p><\/B><\/P><\/TD>

2006 (mil.)<\/o:p><\/B><\/P><\/TD><\/TR>

TV<\/o:p><\/FONT><\/B><\/P><\/TD>

7<\/P><\/TD>

12<\/P><\/TD><\/TR>

Print<\/o:p><\/FONT><\/B><\/P><\/TD>

6,5<\/P><\/TD>

7<\/P><\/TD><\/TR>

Radio<\/o:p><\/FONT><\/B><\/P><\/TD>

2<\/P><\/TD>

4<\/P><\/TD><\/TR>

Outdoor<\/o:p><\/FONT><\/B><\/P><\/TD>

2 – 2,5<\/P><\/TD>

N\/A<\/P><\/TD><\/TR>

Total<\/o:p><\/FONT><\/B><\/P><\/TD>

17,5 \u0096 18<\/P><\/TD>

23<\/P><\/TD><\/TR><\/TBODY><\/TABLE><\/DIV>

<\/P>

 <\/o:p><\/P>

NOTA:<\/STRONG> AGENTIILE DE MEDIA CARE AU MAI FOST SOLICITATE SA FACA ESTIMARI SI CARE NU AU COMENTAT PENTRU ARTICOL SUNT: MEDIACOM (GREY); MEDIA DIRECTION (GRAFFITI BBDO – DETINE DACIA-RENAULT); MEDIA INSIGHT (GRUPUL OGILVY – DETINE VOLVO); UNIVERSAL MCCANN (MCCANN ERICKSON – DETINE CLIENTUL GENERAL MOTORS); ZENITH MEDIA (SAATCHI & SAATCHI – DETINE TOYOTA)<\/P><\/SPAN><\/o:p><\/p>\n","protected":false},"excerpt":{"rendered":"

In 2006, categoria auto va investi intre 21 si 25 de milioane de euro net in publicitatea pe canalele clasice – TV, print, radio si outdoor. In procente, aceasta valoare reprezinta o crestere cu cel putin 20% fata de 2005. Aceasta se datoreaza in special inflatiei preturilor achizitiei de reclama pe TV si radio, explica […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[573],"tags":[3625],"class_list":["post-4307","post","type-post","status-publish","format-standard","hentry","category-media-marketing","tag-bani-pentru-reclama"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/4307","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4307"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/4307\/revisions"}],"predecessor-version":[{"id":25757,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/4307\/revisions\/25757"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4307"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4307"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4307"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}