{"id":4306,"date":"2006-04-25T20:49:00","date_gmt":"2006-04-25T20:49:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=4306"},"modified":"2026-04-02T08:38:40","modified_gmt":"2026-04-02T08:38:40","slug":"in-viteza-a-patra","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=4306","title":{"rendered":"In viteza a patra"},"content":{"rendered":"<p><P class=text style=\"MARGIN: 0cm 0cm 0pt\" align=justify>Ce se mai poate inventa in materie de publicitate la masini? Agentiile ar spune ca &#8211; pana la reinventarea rotii in creativitate &#8211; e indicata o asociere potrivita intre brand si atributele comunicate. Si, desi toate marcile auto transmit ideea de siguranta, confort, durabilitate si respect de sine, ele isi aleg cu grija cuvintele-cheie pentru o pozitionare distincta. <\/P><?xml:namespace prefix = o ns = \"urn:schemas-microsoft-com:office:office\" \/><o:p><SPAN class=text>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><o:p>&nbsp;<\/o:p><\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>PRESTIGIU:<\/STRONG> Asociat Mercedes-Benz (clasele E si C). Brandul mizeaza pe acest atribut, desi <?xml:namespace prefix = st1 ns = \"urn:schemas-microsoft-com:office:smarttags\" \/><st1:place w:st=\"on\"><st1:State w:st=\"on\">campania<\/st1:State><\/st1:place> adusa in discutie este una promotionala (nicidecum una de imagine), avand ca obiectiv de marketing stimularea vanzarilor prin aplicarea unei reduceri de 2.500 de euro. <\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><o:p>&nbsp;<\/o:p><\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG><st1:place w:st=\"on\"><st1:City w:st=\"on\">PLACEREA<\/st1:City> <st1:State w:st=\"on\">DE<\/st1:State><\/st1:place> A CONDUCE:<\/STRONG> Asociata marcii Renault Megane Sedan, printr-o campanie derulata in mai multe executii, inspirata din bancurile englezesti (seria de dialoguri dintre Sir si servitorul John). In cele din urma, spoturile trag consumatorii tot inspre componenta de vanzari &#8211; prin simpla lipire la final a cadrelor<SPAN style=\"mso-spacerun: yes\">&nbsp; <\/SPAN>dedicate preturilor. <\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><o:p>&nbsp;<\/o:p><\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>ACCESIBILITATE:<\/STRONG> Asociata marcii Dacia Logan, prin mesajul \u0084Rate ca pentru un televizor\u0093. Asocierea este bine sustinuta atat la nivel vizual (print, outdoor), cat si auditiv (spoturi radio). Este vorba de faptul ca spoturile si machetele prezinta un <st1:City w:st=\"on\"><st1:place w:st=\"on\">Logan<\/st1:place><\/st1:City> pe capota caruia sta asezat un mileu &#8211; accesoriu in mod traditional asociat aparatului TV.<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><o:p><STRONG>&nbsp;<\/STRONG><\/o:p><\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>INTELIGENTA:<\/STRONG> Asociata Nissan, atat prin sloganul \u0084Inteligenta atrage inteligenta\u0093, cat si prin introducerea unui simbol vizual usor recognoscibil &#8211; delfinii care inoata in jurul masinii. \u0084Iar ofertele inteligente atrag pe toata lumea\u0093 este continuarea mesajului catre componenta de vanzari, in acelasi registru lingvistic. O campanie care mizeaza pe subliminal in stimularea vanzarilor (spre deosebire de <st1:State w:st=\"on\">campania<\/st1:State> <st1:place w:st=\"on\"><st1:City w:st=\"on\">Logan<\/st1:City><\/st1:place>, de pilda, unde mesajul de vanzari este explicit).<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><o:p>&nbsp;<\/o:p><\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>PERFECTIUNE:<\/STRONG> Asociata Volkswagen Passat si explicit comunicata prin ideea \u0084Cat de perfect poti construi un Passat dupa ce ai construit 100 de milioane de masini?\u0093. Mesaj sustinut retoric si prin intrebari din alte domenii: \u0084Cat de perfect poti sari dupa 1 milion de sarituri?\u0093.<\/P><\/SPAN><\/o:p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ce se mai poate inventa in materie de publicitate la masini? Agentiile ar spune ca &#8211; pana la reinventarea rotii in creativitate &#8211; e indicata o asociere potrivita intre brand si atributele comunicate. Si, desi toate marcile auto transmit ideea de siguranta, confort, durabilitate si respect de sine, ele isi aleg cu grija cuvintele-cheie pentru [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[573],"tags":[3624],"class_list":["post-4306","post","type-post","status-publish","format-standard","hentry","category-media-marketing","tag-in-viteza-a-patra"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/4306","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4306"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/4306\/revisions"}],"predecessor-version":[{"id":25756,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/4306\/revisions\/25756"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4306"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4306"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4306"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}