{"id":4302,"date":"2006-04-25T20:43:00","date_gmt":"2006-04-25T20:43:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=4302"},"modified":"2026-04-02T08:38:39","modified_gmt":"2026-04-02T08:38:39","slug":"in-the-spotlight-19","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=4302","title":{"rendered":"IN THE SPOTLIGHT"},"content":{"rendered":"<p><SPAN class=text>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>Ideea:<\/STRONG> Click pentru Beetle<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>Client:<\/STRONG> RomTelecom<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>Brand:<\/STRONG> ClickNet Start<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>Agentie:<\/STRONG> Grey Worldwide <?xml:namespace prefix = st1 ns = \"urn:schemas-microsoft-com:office:smarttags\" \/><st1:country-region w:st=\"on\"><st1:place w:st=\"on\">Romania<\/st1:place><\/st1:country-region> (WPP)<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>Canale:<\/STRONG> TV, Internet, presa scrisa, publicitate, reteaua OOPS Media (publicitate in toalete)<\/P><\/SPAN><?xml:namespace prefix = o ns = \"urn:schemas-microsoft-com:office:office\" \/><o:p><SPAN class=text>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><o:p>&nbsp;<\/o:p><\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify>Notorietate si clienti sunt cele doua obiective ale campaniei Click pentru Beetle dezvoltate de Grey pentru serviciul de Internet prin dial-up al RomTelecom. Pe de o parte, <st1:place w:st=\"on\"><st1:State w:st=\"on\">campania<\/st1:State><\/st1:place> isi propune sa creasca gradul de recunoastere ClickNet Start, iar pe de alta parte isi propune sa atraga cat mai multi utilizatori de Internet prin RomTelecom in urma promotiei cu acelasi nume &#8211; care pune la bataie un autoturism Volkswagen Beetle. Aceasta este cea de-a doua campanie promotionala de acest gen derulata de RomTelecom. Dupa promotia de anul trecut, la care au participat mai mult de 10.000 dintre utilizatorii Internetului prin dial-up de la RomTelecom (conform propriilor declaratii), \u0084Click pentru Beetle\u0093 a venit \u0084ca o continuare fireasca in 2006\u0093, spune agentia.<\/P><\/SPAN><\/o:p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ideea: Click pentru Beetle Client: RomTelecom Brand: ClickNet Start Agentie: Grey Worldwide Romania (WPP) Canale: TV, Internet, presa scrisa, publicitate, reteaua OOPS Media (publicitate in toalete) &nbsp; Notorietate si clienti sunt cele doua obiective ale campaniei Click pentru Beetle dezvoltate de Grey pentru serviciul de Internet prin dial-up al RomTelecom. Pe de o parte, campania [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[573],"tags":[35],"class_list":["post-4302","post","type-post","status-publish","format-standard","hentry","category-media-marketing","tag-in-the-spotlight"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/4302","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4302"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/4302\/revisions"}],"predecessor-version":[{"id":25752,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/4302\/revisions\/25752"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4302"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4302"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4302"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}