“In primul semestru al acestui an, am continuat sa investim in
\nmarcile noastre si ne-am concentrat pe activele de baza ale
\ncompaniei. In plus, ne-am imbunatatit abilitatea de a genera
\nlichiditati printr-o revizuire atenta a investitiilor, prin
\nprogramele de management al costurilor si prin managementul
\ncapitalului de lucru”, a declarat Jan Derck van Karnebeek, general
\nmanager Heineken Romania.<\/p>\n
Conform Asociatiei Berarii Romaniei, in primele sase luni din Pe piata berii cele mai mari companii sunt Ursus Breweries, Heineken Romania, unul dintre cei mai mari berari de pe piata autohtona, raporteaza o crestere de 7% a cifrei de afaceri pentru prima jumatate din 2010, comparativ cu aceeasi perioada din 2009, ajungand la 542 milioane de lei (brut) si 451 milioane de lei (net).<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[7213,6278,8168,7212],"class_list":["post-42860","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-bere","tag-fmcg","tag-heineken","tag-vanzari"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/42860","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=42860"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/42860\/revisions"}],"predecessor-version":[{"id":60506,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/42860\/revisions\/60506"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=42860"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=42860"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=42860"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n2010, piata berii din Romania a scazut cu aproximativ 11%,
\ncomparativ cu perioada similara a anului trecut, fiind afectata de
\nscaderea puterii de cumparare. Recesiunea economica a determinat
\nunele schimbari in comportamentul de consum, multi alegand sa
\nconsume
\nbere<\/a> acasa, in detrimentul consumului in oras.<\/p>\n
\nHeineken Romania, Bergenbier si URBB.<\/p>\n","protected":false},"excerpt":{"rendered":"