{"id":42743,"date":"2010-09-09T15:35:00","date_gmt":"2010-09-09T15:35:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=42743"},"modified":"2026-04-02T18:11:36","modified_gmt":"2026-04-02T18:11:36","slug":"zuzu-care-realizeaza-40-din-vanzarile-albalact-are-cont-pe-facebook","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=42743","title":{"rendered":"Zuzu, care realizeaza 40% din vanzarile Albalact, are cont pe Facebook"},"content":{"rendered":"<p>Valoarea totala a proiectului (care include cercetarea,<br \/>\nproiectul de rebranding, comunicarea si implementarea) se plaseaza<br \/>\nin jurul a jumatate de milion de euro.<\/p>\n<p><a href=\n\"http:\/\/www.businessmagazin.ro\/galerie-foto\/analize\/norocul-laptarului-5104595\/slide-1\"\ntarget=\"_blank\"><img width=\"407\" height=\"31\" src=\n\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5531\/7167135\/3\/banda-norocul-laptarului.jpg?width=407&#038;height=31\"\nalt=\"\" \/><\/a><\/p>\n<p>Albalact, singurul producator roman de lactate din primul<br \/>\nesalon, a inregistrat anul trecut o cifra de afaceri de peste 53 de<br \/>\nmilioane de euro, in crestere cu aproape 19% fata de anul anterior,<br \/>\niar profitabilitatea a crescut spectaculos (cu 330%), ajungand la<br \/>\n600.000 de euro.Pe piata de lactate, evaluate la un miliard de<br \/>\neuro, cei mai mari producatori sunt Danone, Friesland-Campina,<br \/>\nHochland, Albalact si La Dorna (Lactalis).<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Zuzu, marca de lapte cea mai bine vanduta, cu o cota de piata de 20% in categoria de lapte pasteurizat  si circa 30% din segmentul lapte UHT si pasteurizat, a trecut recent printr-un amplu proces de rebranding.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[7839,7320,6278,171,7718,8162],"class_list":["post-42743","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-albalact","tag-facebook","tag-fmcg","tag-internet","tag-lactate","tag-zuzu"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/42743","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=42743"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/42743\/revisions"}],"predecessor-version":[{"id":60415,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/42743\/revisions\/60415"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=42743"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=42743"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=42743"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}