{"id":4241,"date":"2006-04-17T19:02:00","date_gmt":"2006-04-17T19:02:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=4241"},"modified":"2026-04-02T08:37:00","modified_gmt":"2026-04-02T08:37:00","slug":"in-the-spotlight-18","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=4241","title":{"rendered":"IN THE SPOTLIGHT"},"content":{"rendered":"<p><SPAN class=text>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>Ideea:<\/STRONG> Adevarul asa cum e el<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>Client:<\/STRONG> Salonta<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>Brand:<\/STRONG> Salonta<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>Agentie:<\/STRONG> NextCap<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>Canale:<\/STRONG> TV <\/P><\/SPAN><?xml:namespace prefix = o ns = \"urn:schemas-microsoft-com:office:office\" \/><o:p><SPAN class=text>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><o:p>&nbsp;<\/o:p><\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify>Mezelurile Salonta scot capul la lumina si incep sa se comunice prin prima campanie din cei 30 de ani de cand sunt produse. Pe o piata publicitara a mezelurilor abundenta si cu mesaje care par sa se reinventeze de la un producator la altul, adevarul despre brand pe care Salonta a ales sa parieze in prima sa campanie de imagine este insusi adevarul. \u0084In loc sa va aratam actori gemand de placere in timp ce musca din mezelurile noastre, preferam sa va aratam fabrica, exact asa cum e, cu oamenii din ea\u0093, explica NextCap. <\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify>&nbsp;<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify>\u0084De ce sa te ascunzi in spatele unei metafore cand produsul tau este o metafora vie?\u0093, se intreaba retoric agentia, explicand conceptul creativ al campaniei. Spotul TV face parte dintr-un plan de comunicare mai amplu, Salonta adoptand schimbari si la nivel de design si ambalaj. In afara de obtinerea notorietatii produsului in urma acestei campanii &#8211; care ruleaza in perioada aprilie-mai pe TV &#8211; compania isi mai propune si cresterea cotei de piata cu 150%.<\/P><\/SPAN><\/o:p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ideea: Adevarul asa cum e el Client: Salonta Brand: Salonta Agentie: NextCap Canale: TV &nbsp; Mezelurile Salonta scot capul la lumina si incep sa se comunice prin prima campanie din cei 30 de ani de cand sunt produse. Pe o piata publicitara a mezelurilor abundenta si cu mesaje care par sa se reinventeze de la [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[573],"tags":[35],"class_list":["post-4241","post","type-post","status-publish","format-standard","hentry","category-media-marketing","tag-in-the-spotlight"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/4241","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4241"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/4241\/revisions"}],"predecessor-version":[{"id":25692,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/4241\/revisions\/25692"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4241"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4241"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4241"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}