{"id":42191,"date":"2010-08-17T16:48:05","date_gmt":"2010-08-17T16:48:05","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=42191"},"modified":"2026-04-02T17:54:13","modified_gmt":"2026-04-02T17:54:13","slug":"regizorul-florin-serban-a-facut-un-spot-publicitar-pentru-ursus","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=42191","title":{"rendered":"Regizorul Florin Serban a facut un spot publicitar pentru Ursus"},"content":{"rendered":"<p>Regizorul Florin Serban, cel ce a reprezentat Romania in<br \/>\ncompetitia oficiala a Berlinalei cu &#8220;Eu cand vreau sa fluier,<br \/>\nfluier&#8221;, lung-metraj propus sa reprezinte Romania la Premiile<br \/>\nOscar, spune ca reclama a presupus &#8220;filmari lungi si complicate,<br \/>\nfiind un spot care trebuia sa impacheteze emotie, adevar si forta.<br \/>\nA fost o experienta extraordinara si nu pot decat sa sper ca atunci<br \/>\ncand voi mai face publicitate lucrurile vor fi la fel&#8221;.<\/p>\n<p>Povestea marcii are cateva repere: prima bere pasteurizata din<br \/>\nRomania, prima etichetata &#8220;Premium&#8221;, dar si prima marca de bere<br \/>\ncare a avut un spot difuzat la TV, prima cu sticla twist off sau cu<br \/>\ndoza cu aspect mat. &#8220;Aceasta marca s-a transformat dintr-una<br \/>\nlocala, cunoscuta doar in zona Clujului, intr-o marca nationala&#8221;,<br \/>\ndeclara Grant McKenzie, vicepresedinte de marketing la Ursus<br \/>\nBreweries.<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ursus Breweries, cel mai mare berar de pe piata, a lansat un nou spot publicitar pentru Ursus, regizat de Florin Serban, care se afla la prima sa experienta in filmari publicitare.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511],"tags":[7213,18841,22,9021,7927],"class_list":["post-42191","post","type-post","status-publish","format-standard","hentry","category-afaceri","tag-bere","tag-florin-serban","tag-media","tag-spot","tag-ursus"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/42191","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=42191"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/42191\/revisions"}],"predecessor-version":[{"id":59932,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/42191\/revisions\/59932"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=42191"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=42191"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=42191"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}