{"id":42101,"date":"2010-08-12T16:13:36","date_gmt":"2010-08-12T16:13:36","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=42101"},"modified":"2026-04-02T17:51:36","modified_gmt":"2026-04-02T17:51:36","slug":"proprietarul-retailerului-de-pantofi-botinelli-intra-pe-online","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=42101","title":{"rendered":"Proprietarul retailerului de pantofi Botinelli intra pe online"},"content":{"rendered":"<p>&#8220;Investitia initiala este de 7.500 de euro, bani utilizati<br \/>\npentru dezvoltarea platformei si pentru softuri pentru dezvoltarea<br \/>\nsite&#8221;, spun fondatorii afacerii.<\/p>\n<p><a target=\"_blank\" href=\n\"http:\/\/www.businessmagazin.ro\/galerie-foto\/analize\/comert\/povestea-botinelli-brand-italian-pantofi-chinezesti-6585197\/slide-3\"><br \/>\n<img height=\"31\" width=\"314\" alt=\"\" src=\n\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5846\/6865169\/3\/banda-paul-shark.jpg?width=314&#038;height=31\" \/><\/a><\/p>\n<p>Magazinul online ofera spre vanzare 250 de modele de pantofi,<br \/>\nalaturi de accesorii, insa numarul va creste in urmatoarea perioada<br \/>\npentru a ajunge la 1.000 de modele in iarna.<\/p>\n<p><a target=\"_blank\" href=\n\"http:\/\/www.businessmagazin.ro\/galerie-foto\/cover-story\/cum-descopera-gigantul-h-m-romania-6158311\/slide-2\"><br \/>\n<img height=\"31\" width=\"474\" alt=\"\" src=\n\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5846\/6865169\/4\/banda-fashion.jpg?width=474&#038;height=31\" \/><\/a><\/p>\n<p>&#8220;In primele zile de existenta a vitrinei virtuale am reusit sa<br \/>\nonoram in medie sase comenzi pe zi, la 2,5 articole pentru fiecare<br \/>\ncomanda&#8221;, spune Matar. &#8220;Mai mult, deja am livrat si doua comenzi<br \/>\ninternationale&#8221;.<\/p>\n<p>El se asteapta la cresteri semnificative in perioada septembrie<br \/>\n&#8211; octombrie. In acest sens, se va miza puternic pe promovare.<\/p>\n<p>&#8220;Acum suntem in discutii cu majoritatea advertiserilor online<br \/>\npentru parteneriate care sa sporeasca brand awareness-ul site-ului.<br \/>\nBugetul alocat in acest sens pana la finele anului este de 17.500<br \/>\nde euro&#8221;, adauga Matar. &#8220;In paralel, se va promova si brandul<br \/>\nBotinelli pe aceleasi spatii media ce vor fi achizitionate pentru<br \/>\npantoficomozi.ro&#8221;.<\/p>\n<p>Omul de afaceri Ali Matar, actionarul retailerului si<br \/>\ndistribuitorului de incaltaminte Botinelli, vrea sa mai deschida<br \/>\ntrei magazine pana la sfarsitul anului . In acest sens poarta<br \/>\ndiscutii cu oficialii Iulius Mall. In prezent exista deja sase<br \/>\nmagazine Botinelli, trei in Bucuresti, doua in Constanta si unul in<br \/>\nCraiova. Urmatoarele ar putea fi deschise in Iasi, Cluj si<br \/>\nTimisoara. Ultimul magazin, cel de-al treilea din Bucuresti, situat<br \/>\npe bulevardul Magheru, a fost deschis in urma unei investitii de<br \/>\n35.000 de euro, suma utilizata pentru stocuri, amenajare si<br \/>\ninchirierea spatiului.<\/p>\n<p>Produsele Botinelli se adreseaza segmentului mediu si au preturi<br \/>\ncuprinse intre 60 si 160 lei.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Omul de afaceri Ali Matar, care detine business-ul de pantofi Botinelli, a investit alaturi de partenerul sau, Rares Banescu, 7.500 de euro in platforma online pantoficomozi.ro<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511],"tags":[18791,240,171,539,9531],"class_list":["post-42101","post","type-post","status-publish","format-standard","hentry","category-afaceri","tag-botinelli","tag-comert","tag-internet","tag-online","tag-pantofi"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/42101","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=42101"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/42101\/revisions"}],"predecessor-version":[{"id":59847,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/42101\/revisions\/59847"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=42101"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=42101"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=42101"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}