{"id":3951,"date":"2006-04-04T10:50:00","date_gmt":"2006-04-04T10:50:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=3951"},"modified":"2026-04-02T08:29:01","modified_gmt":"2026-04-02T08:29:01","slug":"in-the-spotlight-17","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=3951","title":{"rendered":"IN THE SPOTLIGHT"},"content":{"rendered":"<p><SPAN class=text>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>Ideea:<\/STRONG> Distractie non-stop<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>Client:<\/STRONG> Grupul Catavencu<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>Brand:<\/STRONG> 24 Fun<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>Agentie:<\/STRONG> Leo Burnett &#038; Target (Publicis)<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>Canale:<\/STRONG> Presa scrisa, radio, bannere pe Internet, materiale la punctele de vanzare si in reteaua OOPS Media.<\/P><\/SPAN><?xml:namespace prefix = o ns = \"urn:schemas-microsoft-com:office:office\" \/><o:p><SPAN class=text>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><o:p>&nbsp;<\/o:p><\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify>B-24-Fun, revista-ghid de petrecere a timpului liber, a renuntat la \u0084B\u0093. O explicatie ar fi distributia produsului in intreaga <?xml:namespace prefix = st1 ns = \"urn:schemas-microsoft-com:office:smarttags\" \/><st1:place w:st=\"on\">tara<\/st1:place>, initiala B (pentru Bucuresti) nemaiavand nici o logica. Agentia care a conceput <st1:place w:st=\"on\"><st1:State w:st=\"on\">campania<\/st1:State><\/st1:place> de redenumire, Leo Burnett &#038; Target, spune ca provocarea brief-ului a fost sa gaseasca un mesaj care sa ofere o directie marcii pe termen lung. <\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify>&nbsp;<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify>\u008424-FUN, atat ca nume, cat si prin continutul revistei, ne-a dus cu gandul la oportunitati de distractie nelimitate: 24 FUN inseamna, in definitiv, distractie non-stop\u0093, spune Leo Burnett. De aici si conceptul creativ al campaniei, \u0084Petrecerea continua\u0093. <\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><st1:place w:st=\"on\"><st1:State w:st=\"on\"><\/st1:State><\/st1:place>&nbsp;<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><st1:place w:st=\"on\"><st1:State w:st=\"on\">Campania<\/st1:State><\/st1:place> s-a derulat in perioada 3-31 martie, pe cinci canale: presa scrisa, radio, Internet, punctele de vanzare si in reteaua OOPS Media (publicitate in toalete).<\/P><\/SPAN><\/o:p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ideea: Distractie non-stop Client: Grupul Catavencu Brand: 24 Fun Agentie: Leo Burnett &#038; Target (Publicis) Canale: Presa scrisa, radio, bannere pe Internet, materiale la punctele de vanzare si in reteaua OOPS Media. &nbsp; B-24-Fun, revista-ghid de petrecere a timpului liber, a renuntat la \u0084B\u0093. O explicatie ar fi distributia produsului in intreaga tara, initiala B [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[573],"tags":[35],"class_list":["post-3951","post","type-post","status-publish","format-standard","hentry","category-media-marketing","tag-in-the-spotlight"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/3951","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3951"}],"version-history":[{"count":3,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/3951\/revisions"}],"predecessor-version":[{"id":59136,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/3951\/revisions\/59136"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3951"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3951"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3951"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}