{"id":3741,"date":"2006-03-29T17:58:00","date_gmt":"2006-03-29T17:58:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=3741"},"modified":"2026-04-02T08:24:08","modified_gmt":"2026-04-02T08:24:08","slug":"pas-cu-pas-2","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=3741","title":{"rendered":"PAS CU PAS"},"content":{"rendered":"<p><P class=text style=\"MARGIN: 0cm 0cm 0pt\" align=justify>Pentru ca marcile comune sa aiba succes, trebuie respectati urmatorii pasi:<\/P><?xml:namespace prefix = o ns = \"urn:schemas-microsoft-com:office:office\" \/><o:p><SPAN class=text>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><o:p>&nbsp;<\/o:p><\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>PASUL NR. 1<\/STRONG> &#8211; VIZIUNEA: Consultanti pe probleme de branding elaboreaza impreuna cu politicienii o promisiune generica a tarii (exemplu: Noua Zeelanda promite \u0084100% natural\u0093, natural care se regaseste in vinul, lana si relieful tarii; <?xml:namespace prefix = st1 ns = \"urn:schemas-microsoft-com:office:smarttags\" \/><st1:country-region w:st=\"on\"><st1:place w:st=\"on\">Romania<\/st1:place><\/st1:country-region> nu are inca o viziune).<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><o:p>&nbsp;<\/o:p><\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>PASUL NR. 2<\/STRONG> &#8211; STRATEGIA: In functie de promisiunea tarii se construiesc promisiunile (strategiile) industriilor, ale marilor competente pe care <st1:place w:st=\"on\">tara<\/st1:place> le poate avea (in cazul Romaniei sunt vehiculate ca principale competente industria de IT, turismul cultural).<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><o:p>&nbsp;<\/o:p><\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>PASUL NR. 3<\/STRONG> &#8211; TACTICILE: Se creeaza marci comune pentru produsele care au perceptia cea mai favorabila in afara. Crearea marcilor revine consultantilor pe probleme de branding, urmand ca pentru promovare sa se apeleze la agentiile de publicitate. Spre deosebire de viziune si strategie, tacticile sunt vizibile.<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><o:p>&nbsp;<\/o:p><\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>PASUL NR. 4<\/STRONG> &#8211; INSTITUTIILE SI STANDARDELE DE CALITATE: Marcile colective nu sunt simple insemne grafice. Pentru ca o marca sa fie puternica, ea trebuie sa fie strans legata de criterii de calitate si de performanta, la randul lor gestionate de institutii specifice. Altfel, marca moare.<\/P><\/SPAN><\/o:p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pentru ca marcile comune sa aiba succes, trebuie respectati urmatorii pasi: &nbsp; PASUL NR. 1 &#8211; VIZIUNEA: Consultanti pe probleme de branding elaboreaza impreuna cu politicienii o promisiune generica a tarii (exemplu: Noua Zeelanda promite \u0084100% natural\u0093, natural care se regaseste in vinul, lana si relieful tarii; Romania nu are inca o viziune). &nbsp; PASUL [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[2789],"class_list":["post-3741","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-pas-cu-pas"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/3741","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3741"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/3741\/revisions"}],"predecessor-version":[{"id":25176,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/3741\/revisions\/25176"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3741"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3741"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3741"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}