{"id":3685,"date":"2006-03-27T21:26:00","date_gmt":"2006-03-27T21:26:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=3685"},"modified":"2026-04-02T08:22:34","modified_gmt":"2026-04-02T08:22:34","slug":"bergenbier-cea-mai-eficienta-comunicare","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=3685","title":{"rendered":"Bergenbier, cea mai eficienta comunicare"},"content":{"rendered":"<p><P class=text style=\"MARGIN: 0cm 0cm 0pt\" align=justify>Leo Burnett &#038; Target a primit marele premiu Effie pentru strategia publicitara a Bergenbier in 2005<\/P>  <P class=text style=\"MARGIN: 0cm 0cm 0pt\" align=justify>&nbsp;<\/P>  <P class=text style=\"MARGIN: 0cm 0cm 0pt\" align=justify><?xml:namespace prefix = o ns = \"urn:schemas-microsoft-com:office:office\" \/><o:p><SPAN class=text>Effie Romania &#8211; festival ce premiaza eficienta in publicitate &#8211; a demonstrat inca o data ca bugetele mari, strategia corecta si creativitatea sunt cea mai sigura formula prin care obiectivele de business pot fi atinse cu succes. Bergenbier, marca Interbrew &#8211; parte din industria cu cele mai mari investitii in publicitate &#8211; a primit sambata seara Grand Effie pentru cele mai eficiente campanii publicitare in 2005. <\/SPAN><\/o:p><\/P>  <P class=text style=\"MARGIN: 0cm 0cm 0pt\" align=justify><o:p><SPAN class=text><\/SPAN><\/o:p>&nbsp;<\/P>  <P class=text style=\"MARGIN: 0cm 0cm 0pt\" align=justify><o:p><SPAN class=text>Campaniile au fost semnate de Leo Burnett &#038; Target &#8211; agentie care a regandit pozitionarea brandului in jurul valorilor masculine. Campaniile Bergenbier apreciate de juriul Effie 2006 au fost \u0084Prietenii stiu de ce\u0093 (aur la Bauturi alcoolice), \u0084Gratarul de barbecue\u0093 (aur la Promotii &#8211; Bunuri de larg consum) si \u0084Acum sau niciodata\u0093 (argint la Bauturi alcoolice, campanie punctuala de activare a sponsorizarii echipei nationale de fotbal, semnata de McCann Erickson).<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify>&nbsp;<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify>La polul opus s-ar putea situa categoriile Mass-Media si Divertisment &#8211; unde au fost zero nominalizari, deci nu s-a acordat nici un premiu; Lansari de produse si servicii &#8211; nu au existat premii; Campanii sociale non-profit &#8211; nu s-a acordat aur si argint, ci doar un bronz pentru campania electorala \u0084Videanu. Care face\u0093, (GMP); Servicii financiare &#8211; aceeasi situatie (s-a acordat doar bronz pentru doua campanii ABN Amro si Banc Post &#8211; Odyssey, respectiv Scala JWT Publicitate). Nici la Categoria non-alimentara nu s-au acordat aur si argint, ci doar bronz &#8211; pentru <?xml:namespace prefix = st1 ns = \"urn:schemas-microsoft-com:office:smarttags\" \/><st1:place w:st=\"on\"><st1:State w:st=\"on\">campania<\/st1:State><\/st1:place> \u0084Sunlight\u0093, brand Wash &#038; Go (Leo Burnett &#038; Target).<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify>&nbsp;<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify>La restul categoriilor au mai luat aur campaniile \u0084Senzatii tari din 1964\u0093, brand Rom (McCann Erickson) si \u0084Krax Wordless\u0093, brand Krax (Bridge Communication) &#8211; la Alimente; \u0084Energie Naturala\u0093 pentru Prigat (Leo Burnett &#038; Target) &#8211; Bauturi non-alcoolice; \u0084Preturi accesibile\u0093, brand Altex (Leo Burnett &#038; Target) &#8211; Retail si \u0084Connex pentru viitor\u0093 (McCann Erickson), la Telecomunicatii.<\/P><\/SPAN><\/o:p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Leo Burnett &#038; Target a primit marele premiu Effie pentru strategia publicitara a Bergenbier in 2005<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[573],"tags":[3034,3035],"class_list":["post-3685","post","type-post","status-publish","format-standard","hentry","category-media-marketing","tag-bergenbier","tag-cea-mai-eficienta-comunicare"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/3685","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3685"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/3685\/revisions"}],"predecessor-version":[{"id":25121,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/3685\/revisions\/25121"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3685"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3685"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3685"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}