{"id":3584,"date":"2006-03-23T15:19:00","date_gmt":"2006-03-23T15:19:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=3584"},"modified":"2026-04-02T08:19:53","modified_gmt":"2026-04-02T08:19:53","slug":"dictionar-de-branding","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=3584","title":{"rendered":"Dictionar de branding"},"content":{"rendered":"<p><P class=text style=\"MARGIN: 0cm 0cm 0pt\" align=justify>Limba romana a importat din engleza termenii consacrati din industria brandingului.<\/P><?xml:namespace prefix = o ns = \"urn:schemas-microsoft-com:office:office\" \/><o:p><SPAN class=text>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><o:p>&nbsp;<\/o:p><\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>BRAND:<\/STRONG> Un nume, termen, desen, simbol sau orice alt element care identifica bunurile sau serviciile unei companii ca fiind distincte de cele ale altor companii.<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><o:p>&nbsp;<\/o:p><\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>BRAND VALUATION \/ EVALUARE DE BRAND:<\/STRONG> Model de evaluare financiara a unui brand care ia in calcul profiturile viitoare si durata de viata anticipata a unui produs.<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><o:p>&nbsp;<\/o:p><\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>CORPORATE IDENTITY:<\/STRONG> Reprezentarea vizuala a unei organizatii, care include logoul, designul, fonturile si culorile cat si filosofia ei.<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><o:p>&nbsp;<\/o:p><\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>DIGITAL BRANDING:<\/STRONG> Extinderea pe Internet a identitatii vizuale a unui brand.<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><o:p>&nbsp;<\/o:p><\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>INTERNAL BRANDING:<\/STRONG> Folosirea brandului ca instrument de management al resurselor umane, menit sa motiveze personalul companiei prin apartenenta la aceeasi organizatie<\/P><\/SPAN><\/o:p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Limba romana a importat din engleza termenii consacrati din industria brandingului. &nbsp; BRAND: Un nume, termen, desen, simbol sau orice alt element care identifica bunurile sau serviciile unei companii ca fiind distincte de cele ale altor companii. &nbsp; BRAND VALUATION \/ EVALUARE DE BRAND: Model de evaluare financiara a unui brand care ia in calcul [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[573],"tags":[2954],"class_list":["post-3584","post","type-post","status-publish","format-standard","hentry","category-media-marketing","tag-dictionar-de-branding"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/3584","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3584"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/3584\/revisions"}],"predecessor-version":[{"id":25021,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/3584\/revisions\/25021"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3584"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3584"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3584"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}