{"id":3580,"date":"2006-03-23T15:10:00","date_gmt":"2006-03-23T15:10:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=3580"},"modified":"2026-04-02T08:19:51","modified_gmt":"2026-04-02T08:19:51","slug":"in-the-spotlight-15","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=3580","title":{"rendered":"IN THE SPOTLIGHT"},"content":{"rendered":"<p><SPAN class=text>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>Ideea:<\/STRONG> Cand nu rezisti ispitei mai dai un rand<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>Client:<\/STRONG> Compania de Bere <?xml:namespace prefix = st1 ns = \"urn:schemas-microsoft-com:office:smarttags\" \/><st1:country-region w:st=\"on\"><st1:place w:st=\"on\">Romania<\/st1:place><\/st1:country-region> pentru Timisoreana<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>Agentie:<\/STRONG> Lowe &#038; Partners<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>Numar difuzari TV in perioada 7 dec. 2004 &#8211; 9 ian. 2005:<\/STRONG> 633 de difuzari (1.849.140 euro &#8211; rate card), conform Alfacont Mediatrack. <\/P><\/SPAN>  <P class=text style=\"MARGIN: 0cm 0cm 0pt\" align=justify>&nbsp;<\/P>  <P class=text style=\"MARGIN: 0cm 0cm 0pt\" align=justify>Intr-un bar aglomerat un barbat trecut de prima tinerete si nu foarte elegant, comanda prin semne o bere. Barmanul o livreaza in pahar cu binecunoscutul guler de spuma. Un tanar binevoitor aflat langa bar se ofera sa trimita paharul mai departe, dar prins la inghesuiala varsa din continut. Asa ajunge sa guste <st1:place w:st=\"on\"><st1:City w:st=\"on\">berea<\/st1:City><\/st1:place> din pahar si o bea pe toata. In final totul se termina cu bine. <\/P>  <P class=text style=\"MARGIN: 0cm 0cm 0pt\" align=justify>&nbsp;<\/P>  <P class=text style=\"MARGIN: 0cm 0cm 0pt\" align=justify>De ce n-a trimis barmanul <st1:place w:st=\"on\"><st1:City w:st=\"on\">berea<\/st1:City><\/st1:place> in sticla de la bun inceput ? Mihai Coliban, director de creatie al agentiei de publicitate Lowe raspunde: \u0084In cazul nostru, era obligatoriu sa folosim sticla, nu halba sau doar paharul, dar <st1:place w:st=\"on\"><st1:City w:st=\"on\">berea<\/st1:City><\/st1:place> e mult mai bine pusa in valoare in context de consum, in pahar. Deci trebuia sa folosim paharul. De altfel, e o regula aplicata in 95% dintre spoturile de bere din <st1:country-region w:st=\"on\"><st1:place w:st=\"on\">Romania<\/st1:place><\/st1:country-region>, tocmai din motivele de mai sus\u0093.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ideea: Cand nu rezisti ispitei mai dai un rand Client: Compania de Bere Romania pentru Timisoreana Agentie: Lowe &#038; Partners Numar difuzari TV in perioada 7 dec. 2004 &#8211; 9 ian. 2005: 633 de difuzari (1.849.140 euro &#8211; rate card), conform Alfacont Mediatrack. &nbsp; Intr-un bar aglomerat un barbat trecut de prima tinerete si nu [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[573],"tags":[35],"class_list":["post-3580","post","type-post","status-publish","format-standard","hentry","category-media-marketing","tag-in-the-spotlight"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/3580","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3580"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/3580\/revisions"}],"predecessor-version":[{"id":25017,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/3580\/revisions\/25017"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3580"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3580"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3580"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}