{"id":3523,"date":"2006-03-21T16:30:00","date_gmt":"2006-03-21T16:30:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=3523"},"modified":"2026-04-02T08:18:17","modified_gmt":"2026-04-02T08:18:17","slug":"in-the-spotlight-14","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=3523","title":{"rendered":"IN THE SPOTLIGHT"},"content":{"rendered":"<p><SPAN class=text>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>Ideea:<\/STRONG> Aparentele pot insela<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>Client:<\/STRONG> HAT <?xml:namespace prefix = st1 ns = \"urn:schemas-microsoft-com:office:smarttags\" \/><st1:country-region w:st=\"on\"><st1:place w:st=\"on\">Romania<\/st1:place><\/st1:country-region><\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>Brand:<\/STRONG> Samsung<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>Agentie:<\/STRONG> Graffiti BBDO (Omnicom)<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>Canale:<\/STRONG> TV<\/P><\/SPAN><?xml:namespace prefix = o ns = \"urn:schemas-microsoft-com:office:office\" \/><o:p><SPAN class=text>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><o:p>&nbsp;<\/o:p><\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify>El si ea, la un bar. El, fermecat de nurii ei, e aproape sigur ca ea i-a cazut in plasa. Ea, cocheta, merge la toaleta sa se aranjeze putin. Surpriza: acolo descoperim ca ea este, de fapt, un el. In concluzie, frumusetea si senzualitatea fetei sunt inselatoare, deci aparentele pot insela. Aceasta este povestea spotului \u0084Travestitul\u0093 creat de Graffiti\/BBDO pentru Samsung. Prin aceasta campanie, HAT <st1:country-region w:st=\"on\"><st1:place w:st=\"on\">Romania<\/st1:place><\/st1:country-region> (importator oficial Samsung) isi propune sa atraga atentia asupra riscurilor la care se expun cei care nu cumpara telefoane importate oficial. <\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify>&nbsp;<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify>\u0084Obiectivul campaniei este unul de educare a potentialilor cumparatori de telefoane mobile Samsung cu privire la existenta pietei gri\u0093, spune agentia. \u0084Garantia originalitatii trebuie sa fie clara &#8211; holograma HAT este semnul care te ajuta sa nu cazi in plasa comerciantilor care vand telefoane mobile Samsung importate neoficial\u0093, a mai spus Graffiti BBDO.<\/P><\/SPAN><\/o:p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ideea: Aparentele pot insela Client: HAT Romania Brand: Samsung Agentie: Graffiti BBDO (Omnicom) Canale: TV &nbsp; El si ea, la un bar. El, fermecat de nurii ei, e aproape sigur ca ea i-a cazut in plasa. Ea, cocheta, merge la toaleta sa se aranjeze putin. Surpriza: acolo descoperim ca ea este, de fapt, un el. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[573],"tags":[35],"class_list":["post-3523","post","type-post","status-publish","format-standard","hentry","category-media-marketing","tag-in-the-spotlight"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/3523","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3523"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/3523\/revisions"}],"predecessor-version":[{"id":24960,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/3523\/revisions\/24960"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3523"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3523"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3523"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}