{"id":3343,"date":"2006-03-14T12:03:00","date_gmt":"2006-03-14T12:03:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=3343"},"modified":"2026-04-02T08:13:16","modified_gmt":"2026-04-02T08:13:16","slug":"chimie-si-publicitate","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=3343","title":{"rendered":"CHIMIE SI PUBLICITATE"},"content":{"rendered":"

Savantul Antoine Lavoisier spunea ca in natura nimic nu se pierde, nimic nu se castiga, totul se transforma. Sintagma pare valabila si in publicitate. Din 2007, restrictiile la publicitatea la tigari vor goli unele buzunare, dar vor umple altele.<\/P>

 <\/P>

IN MINUS:<\/STRONG> <\/P>

1.<\/STRONG> Editorii de presa scrisa, in special de reviste; <\/P>

2.<\/STRONG> Companiile de outdoor de dimensiuni medii si mici al caror business e generat majoritar de contractele de publicitate cu companiile de tutun <\/P>

3.<\/STRONG> Tipografiile cu rulaj mare din partea acestora.<\/P>

 <\/P>

IN PLUS:<\/STRONG> <\/P>

1.<\/STRONG> Companiile de productie publicitara indoor si furnizorii lor; <\/P>

2.<\/STRONG> Companiile de marketing direct; <\/P>

3.<\/STRONG> Agentiile de BTL (below-the-line, adica publicitate neconventionala); <\/P>

4.<\/STRONG> Locatiile – baruri, discoteci, hoteluri, restaurante – ceea ce specialistii numesc HoReCa (petrecerile si concursurile sponsorizate de marcile de tigari, ca si parteneriatele pentru distributie exclusiva a marcilor unui producator sunt generatoare de venituri); <\/P>

5.<\/STRONG> Operatorii telecom (parteneriate pentru promotiile prin SMS); <\/P>

6.<\/STRONG> Agentiile de casting (furnizarea de personal pentru sampling si gazde ale evenimentului).<\/P>

 <\/o:p><\/P>

SURSA: ESTIMARI BUSINESS MAGAZIN<\/EM><\/P><\/SPAN><\/p>\n","protected":false},"excerpt":{"rendered":"

Savantul Antoine Lavoisier spunea ca in natura nimic nu se pierde, nimic nu se castiga, totul se transforma. Sintagma pare valabila si in publicitate. Din 2007, restrictiile la publicitatea la tigari vor goli unele buzunare, dar vor umple altele.   IN MINUS: 1. Editorii de presa scrisa, in special de reviste; 2. Companiile de outdoor […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[573],"tags":[2717],"class_list":["post-3343","post","type-post","status-publish","format-standard","hentry","category-media-marketing","tag-chimie-si-publicitate"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/3343","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3343"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/3343\/revisions"}],"predecessor-version":[{"id":24781,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/3343\/revisions\/24781"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3343"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3343"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3343"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}