{"id":3341,"date":"2006-03-14T11:57:00","date_gmt":"2006-03-14T11:57:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=3341"},"modified":"2026-04-02T08:13:15","modified_gmt":"2026-04-02T08:13:15","slug":"in-the-spotlight-13","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=3341","title":{"rendered":"IN THE SPOTLIGHT"},"content":{"rendered":"<p><SPAN class=text>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>Ideea:<\/STRONG> Izvor de energie<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>Client:<\/STRONG> Romaqua<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>Brand:<\/STRONG> Borsec<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>Agentie:<\/STRONG> Grey Worldwide <?xml:namespace prefix = st1 ns = \"urn:schemas-microsoft-com:office:smarttags\" \/><st1:country-region w:st=\"on\"><st1:place w:st=\"on\">Romania<\/st1:place><\/st1:country-region> (WPP)<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>Canale:<\/STRONG> TV<\/P><\/SPAN><?xml:namespace prefix = o ns = \"urn:schemas-microsoft-com:office:office\" \/><o:p><SPAN class=text>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><o:p>&nbsp;<\/o:p><\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify>Timp de aproape o luna, ruleaza pe TV spotul de promovare a marcii Borsec, semnat de Grey. Prin sloganul \u0084Izvor de energie\u0093, agentia spune ca puncteaza noua atitudine Borsec, \u0084energia naturala\u0093. \u0084Traditia este acum completata cu noi valori ale marcii &#8211; energie, vita-litate, dinamism &#8211; reiesite din cercetarea asupra consumatorilor de apa minerala\u0093, spune agentia. <\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify>&nbsp;<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify>Ca obiective de<SPAN style=\"mso-spacerun: yes\">&nbsp; <\/SPAN>marketing ale campaniei, Grey enumera cresterea gradului de fidelizare in randul consumatorilor Borsec, in special consumatorii cu fidelitate medie sau consum dual, si &#8211; in secundar &#8211; atragerea targetului mai tanar din mediul urban. Conform agentiei, regizorul acestui spot este Randy Cook, care a luat trei Oscaruri pentru efectele speciale din trilogia \u0084Lord of the Rings\u0093 si care a fost implicat si in productia \u0084King Kong\u0093.<\/P><\/SPAN><\/o:p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ideea: Izvor de energie Client: Romaqua Brand: Borsec Agentie: Grey Worldwide Romania (WPP) Canale: TV &nbsp; Timp de aproape o luna, ruleaza pe TV spotul de promovare a marcii Borsec, semnat de Grey. Prin sloganul \u0084Izvor de energie\u0093, agentia spune ca puncteaza noua atitudine Borsec, \u0084energia naturala\u0093. \u0084Traditia este acum completata cu noi valori ale [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[573],"tags":[35],"class_list":["post-3341","post","type-post","status-publish","format-standard","hentry","category-media-marketing","tag-in-the-spotlight"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/3341","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3341"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/3341\/revisions"}],"predecessor-version":[{"id":24779,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/3341\/revisions\/24779"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3341"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3341"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3341"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}