{"id":3245,"date":"2006-03-10T12:31:00","date_gmt":"2006-03-10T12:31:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=3245"},"modified":"2026-04-02T08:10:32","modified_gmt":"2026-04-02T08:10:32","slug":"in-the-spotlight-12","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=3245","title":{"rendered":"IN THE SPOTLIGHT"},"content":{"rendered":"<p><SPAN class=text>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>Ideea:<\/STRONG> Masajul care face diferenta<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>Client:<\/STRONG> Allianz Asigurari pentru Asigurarea RCA<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>Agentie:<\/STRONG> Leo Burnett<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>Numar difuzari TV in perioada 20 dec. 2004 &#8211; 12 ian. 2005:<\/STRONG> 271 de difuzari (1.153.690 de euro &#8211; rate card), conform Alfacont Mediatrack. <\/P><\/SPAN><?xml:namespace prefix = o ns = \"urn:schemas-microsoft-com:office:office\" \/><o:p><SPAN class=text>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><o:p>&nbsp;<\/o:p><\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify>Pe o masa de masaj un tanar cam slabanog, imbracat in salopeta si tricou framanta sarguincios spatele grasut al clientului, care traieste din plin deliciile masajului. In incapere intra un alt barbat in salopeta dar mai in varsta, care aplica demonstrativ cateva lovituri cu muchia palmei pe spinarea clientului. Maseurul face semn ca a inteles \u0084tehnica\u0093, si isi reia munca. Colegul mai varstnic pleaca si atunci descoperim ca sala de masaj este amenajata in hala unui service auto, iar \u0084specialistul\u0093 in masaj este unul din mecanicii care lucreaza acolo. <\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify>&nbsp;<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify>Dotarea salonului de masaj pare destul de completa, insa cum se relaxeaza clientul in zgomotul specific unui service auto? Ema Prisca, senior copywriter la agentia de publicitate Leo Burnett, raspunde: \u0084Daca ne amintim de fata clientului &#8211; imagine cu care debuteaza de altfel spotul -, avem deja raspunsul la aceasta intrebare. La cat e de relaxat, nu cred ca-si pune problema\u0093.<\/P><\/SPAN><\/o:p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ideea: Masajul care face diferenta Client: Allianz Asigurari pentru Asigurarea RCA Agentie: Leo Burnett Numar difuzari TV in perioada 20 dec. 2004 &#8211; 12 ian. 2005: 271 de difuzari (1.153.690 de euro &#8211; rate card), conform Alfacont Mediatrack. &nbsp; Pe o masa de masaj un tanar cam slabanog, imbracat in salopeta si tricou framanta sarguincios [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[573],"tags":[35],"class_list":["post-3245","post","type-post","status-publish","format-standard","hentry","category-media-marketing","tag-in-the-spotlight"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/3245","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3245"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/3245\/revisions"}],"predecessor-version":[{"id":24684,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/3245\/revisions\/24684"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3245"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3245"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3245"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}