{"id":3053,"date":"2006-03-03T16:14:00","date_gmt":"2006-03-03T16:14:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=3053"},"modified":"2026-04-02T08:05:43","modified_gmt":"2026-04-02T08:05:43","slug":"in-the-spotlight-10","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=3053","title":{"rendered":"IN THE SPOTLIGHT"},"content":{"rendered":"<p><SPAN class=text>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>Ideea:<\/STRONG> Apa \u0084decoreaza\u0093 orasul<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>Client:<\/STRONG> Coca-Cola pentru Dorna<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>Agentie:<\/STRONG> <?xml:namespace prefix = st1 ns = \"urn:schemas-microsoft-com:office:smarttags\" \/><st1:place w:st=\"on\"><st1:City w:st=\"on\">McCann-Erickson<\/st1:City> <st1:country-region w:st=\"on\">Romania<\/st1:country-region><\/st1:place><\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>Numar difuzari TV in perioada 14 &#8211; 23 ian. 2005:<\/STRONG> 166 de difuzari (273.450 de euro &#8211; rate card), conform Alfacont Mediatrack.<\/P><\/SPAN><?xml:namespace prefix = o ns = \"urn:schemas-microsoft-com:office:office\" \/><o:p><SPAN class=text>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><o:p>&nbsp;<\/o:p><\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify>Pentru ultimul spot de la apa minerala Dorna, peisajul urban devine din nou un tinut fabulos, in care apa este elementul central. De aceasta data eroina spotului ajunge sa se plimbe intr-un oras in care culorile semaforului sunt anemone de mare, pe bulevardul acoperit de apa circula balene, iar fluturii se trasforma in coliere turcoaz. In final, cuplul din spot va plonja in apa care acopera orasul, sarind de pe acoperisul unui bloc foarte inalt. Beatrice Iftimi, group account director la agentia de publicitate McCann-Erickson, explica care este conceptul care sta la baza acestui spot:<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify>&nbsp;<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify>\u0084Noua campanie Dorna urmareste sa construiasca un spatiu conceptual al brandului: un oras in care tehnologia si natura coexista armonios in beneficiul oamenilor. Daca in primul spot intalneam o \u00abrealitate\u00bb in care lifturile erau copaci care cresteau si descresteau cu viteza, iar metroul era un banc imens de pesti, in al doilea spot al campaniei, imaginea acestei lumi supra realiste se intregeste\u0093.<\/P><\/SPAN><\/o:p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ideea: Apa \u0084decoreaza\u0093 orasul Client: Coca-Cola pentru Dorna Agentie: McCann-Erickson Romania Numar difuzari TV in perioada 14 &#8211; 23 ian. 2005: 166 de difuzari (273.450 de euro &#8211; rate card), conform Alfacont Mediatrack. &nbsp; Pentru ultimul spot de la apa minerala Dorna, peisajul urban devine din nou un tinut fabulos, in care apa este elementul [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[573],"tags":[35],"class_list":["post-3053","post","type-post","status-publish","format-standard","hentry","category-media-marketing","tag-in-the-spotlight"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/3053","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3053"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/3053\/revisions"}],"predecessor-version":[{"id":24500,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/3053\/revisions\/24500"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3053"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3053"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3053"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}