{"id":3000,"date":"2006-02-28T13:30:00","date_gmt":"2006-02-28T13:30:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=3000"},"modified":"2026-04-02T08:04:33","modified_gmt":"2026-04-02T08:04:33","slug":"in-the-spotlight-9","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=3000","title":{"rendered":"IN THE SPOTLIGHT"},"content":{"rendered":"<p><SPAN class=text>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>Ideea:<\/STRONG> Muzica adevarata se poate recunoaste imediat<?xml:namespace prefix = o ns = \"urn:schemas-microsoft-com:office:office\" \/><o:p><\/o:p><\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>Agentie:<\/STRONG> Graffiti BBDO (Omnicom)<o:p><\/o:p><\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>Canale:<\/STRONG> TV, presa scrisa, postere<\/P><\/SPAN><o:p><SPAN class=text>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><o:p>&nbsp;<\/o:p><\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify>Orice relansare trebuie sustinuta de o campanie. Este o regula de marketing de care a tinut cont si SBS Broadcasting, compania cu afaceri in audio-vizualul european care a cumparat anul trecut cele doua statii de radio ale omului de afaceri Cristian Burci, Kiss FM si Star FM. Dupa ce a inchis business-ul Star FM, adresat tinerilor, SBS a lansat &#8211; pe aceeasi frecventa &#8211; postul Magic FM, cu target matur (35-49 de ani). \u0084Magic FM reprezinta o alternativa reala pentru targetul matur care apreciaza muzica veche, de calitate, asa-numitele \u00aboldies but goldies\u00bb\u0093, spune Graffiti BBDO, care semneaza <?xml:namespace prefix = st1 ns = \"urn:schemas-microsoft-com:office:smarttags\" \/><st1:place w:st=\"on\"><st1:State w:st=\"on\">campania<\/st1:State><\/st1:place> de lansare a postului si care este controlata de Cristian Burci. <\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify>&nbsp;<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify>Graffiti mai spune ca ideea campaniei este ca muzica buna o recunosti imediat, oricare ar fi interpretarea. Ideea e dezvoltata in trei executii &#8211; \u0084Secretara\u0093, \u0084Paznicul\u0093 si \u0084Curierul\u0093. \u0084Acestea prezinta situatii amuzante in care mari hituri sunt interpretate la diverse \u00abinstrumente\u00bb: sonerie de apartament, claxon. Desi suna, in mod clar, diferit fata de original, melodia e usor de recunoscut de catre cel care o asculta, care traieste acea muzica, se bucura de ea si de amintirile pe care i le trezeste.\u0093<\/P><\/SPAN><\/o:p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ideea: Muzica adevarata se poate recunoaste imediat Agentie: Graffiti BBDO (Omnicom) Canale: TV, presa scrisa, postere &nbsp; Orice relansare trebuie sustinuta de o campanie. Este o regula de marketing de care a tinut cont si SBS Broadcasting, compania cu afaceri in audio-vizualul european care a cumparat anul trecut cele doua statii de radio ale omului [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[573],"tags":[35],"class_list":["post-3000","post","type-post","status-publish","format-standard","hentry","category-media-marketing","tag-in-the-spotlight"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/3000","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3000"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/3000\/revisions"}],"predecessor-version":[{"id":24447,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/3000\/revisions\/24447"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3000"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3000"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3000"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}