{"id":2809,"date":"2006-02-21T12:45:00","date_gmt":"2006-02-21T12:45:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=2809"},"modified":"2026-04-02T07:59:06","modified_gmt":"2026-04-02T07:59:06","slug":"ashley-schimba-macazul","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=2809","title":{"rendered":"Ashley schimba macazul"},"content":{"rendered":"<p><P class=text style=\"MARGIN: 0cm 0cm 0pt\" align=justify>Reteaua de publicitate Ashley &#038; Holmes si-a gasit o noua agentie partenera in <?xml:namespace prefix = st1 ns = \"urn:schemas-microsoft-com:office:smarttags\" \/><st1:country-region w:st=\"on\"><st1:place w:st=\"on\">Romania<\/st1:place><\/st1:country-region> &#8211; Cohn &#038; Jansen. Planurile au ramas aceleasi: grecii vor 50% din agentie.<\/P><?xml:namespace prefix = o ns = \"urn:schemas-microsoft-com:office:office\" \/><o:p><SPAN class=text>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><o:p>&nbsp;<\/o:p><\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify>La scurt timp dupa ce GMP a anuntat ruptura de Ashley &#038; Holmes (A&#038;H) &#8211; retea regionala de publicitate de origine greceasca -, A&#038;H a declarat ca \u0084va colabora\u0093 in <st1:country-region w:st=\"on\"><st1:place w:st=\"on\">Romania<\/st1:place><\/st1:country-region> cu agentia de publicitate Cohn &#038; Jansen (C&#038;J). In ce va consta, concret, aceasta colaborare? Cristina Jansen, managing director si actionar in C&#038;J, a explicat pentru BUSINESS Magazin ca aceasta colaborare va fi de fapt o afiliere la reteaua Ashley. <\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify>&nbsp;<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify>De asemenea, C&#038;J va prelua si clientul Cosmote pe partea de creatie, de care anterior s-a ocupat GMP. Formula de business pe care Ashley o vrea cu noua agentie este aceeasi ca si in cazul GMP: pe langa afiliere si prestarea serviciilor de creatie pentru Cosmote de catre agentia lor partenera in <st1:country-region w:st=\"on\"><st1:place w:st=\"on\">Romania<\/st1:place><\/st1:country-region>, grecii mai vor si un pachet de actiuni in C&#038;J. <\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify>&nbsp;<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify>Cristina Jansen a confirmat ca Ashley vrea sa detina 50% din C&#038;J &#8211; acelasi procent pe care grecii il vizau si in GMP, conform intelegerii initiale cu Felix Tataru, proprietarul GMP. Exista totusi un punct de diferenta important intre planurile grecilor cu cele doua agentii romanesti. <\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify>&nbsp;<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify>Daca in cazul GMP, ei ar fi trebuit sa astepte o perioada de 18 luni (de proba), pentru a obtine jumatate din actiunile lui Tataru, in cazul C&#038;J,<SPAN style=\"mso-spacerun: yes\">&nbsp; <\/SPAN>Ashley pare sa se grabeasca. Cel putin asa rezulta din spusele Cristinei Jansen, aceasta mentionand ca in parteneriatul pe care il vor stabili cu Ashley \u0084nu vor mai exista etape\u0093. Ea a confirmat ca nu va urma o perioada de proba &#8211; ca in cazul GMP &#8211; si a subliniat ca \u0084mai sunt probleme juridice de rezolvat\u0093 pana la stabilirea formulei de actionariat. <\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify>&nbsp;<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify>In prezent, C&#038;J este detinuta de trei actionari: Andrei Cohn, Cristina si Peter Jansen (fost managing director la Sanoma Hearst), conform spuselor lui Andrei Cohn. Printre clientii agentiei se numara Gallaher Romania, AutoItalia Group sau La Fantana. C&#038;J a avut o cifra de afaceri de aproximativ 392.000 de euro anul trecut si un profit net de 45.000 de euro. Agentia are in prezent 12 angajati, \u0084dar foarte curand vom avea 16 sau 17\u0093, a precizat Cohn.<\/P><\/SPAN><\/o:p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Reteaua de publicitate Ashley &#038; Holmes si-a gasit o noua agentie partenera in Romania &#8211; Cohn &#038; Jansen. Planurile au ramas aceleasi: grecii vor 50% din agentie.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[573],"tags":[2220],"class_list":["post-2809","post","type-post","status-publish","format-standard","hentry","category-media-marketing","tag-ashley-schimba-macazul"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/2809","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2809"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/2809\/revisions"}],"predecessor-version":[{"id":24257,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/2809\/revisions\/24257"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2809"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2809"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2809"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}