{"id":2808,"date":"2006-02-21T12:44:00","date_gmt":"2006-02-21T12:44:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=2808"},"modified":"2026-04-02T07:59:06","modified_gmt":"2026-04-02T07:59:06","slug":"in-the-spotlight-8","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=2808","title":{"rendered":"IN THE SPOTLIGHT"},"content":{"rendered":"<p><SPAN class=text>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>Ideea:<\/STRONG> Daca n-ai timp sa gatesti&#8230;, ai Alpinia<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>Client:<\/STRONG> Cris-Tim<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>Agentie:<\/STRONG> Leo Burnett &#038; Target (Publicis)<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>Canale:<\/STRONG> TV, presa scrisa, radio<\/P><\/SPAN><?xml:namespace prefix = o ns = \"urn:schemas-microsoft-com:office:office\" \/><o:p><SPAN class=text>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><o:p>&nbsp;<\/o:p><\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify>Apetitul romanilor pentru telenovele nu putea fi trecut cu vederea de publicitari. Leo Burnett a facut mai mult de atat &#8211; agentia a exploatat \u0084telenovelita\u0093 in randul femeilor pentru a promova marca de mezeluri Alpinia (probabil in speranta ca femeile se vor regasi in acest spot si vor adera mai usor la produs). Leo Burnett explica astfel conceptul campaniei: \u0084Sunt momente cand femeile simt nevoia sa aiba putin timp si pentru placerile lor: fie ca e vorba de o telenovela, de nevoia de cochetarie sau de o pauza in care sa dezlege integrame. Insa in economia timpului lor, pe care si-l impart minutios intre gatit si grija pentru familie, de multe ori sunt nevoite sa si le refuze. Tocmai de aceea, Alpinia le ofera solutia unei mese rapide\u0093. Agentia mai spune ca sloganul denota \u0084utilitate\u0093 si ca \u0084diferentiaza clar marca Alpinia de restul competitiei\u0093.<\/P><\/SPAN><\/o:p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ideea: Daca n-ai timp sa gatesti&#8230;, ai Alpinia Client: Cris-Tim Agentie: Leo Burnett &#038; Target (Publicis) Canale: TV, presa scrisa, radio &nbsp; Apetitul romanilor pentru telenovele nu putea fi trecut cu vederea de publicitari. Leo Burnett a facut mai mult de atat &#8211; agentia a exploatat \u0084telenovelita\u0093 in randul femeilor pentru a promova marca de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[573],"tags":[35],"class_list":["post-2808","post","type-post","status-publish","format-standard","hentry","category-media-marketing","tag-in-the-spotlight"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/2808","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2808"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/2808\/revisions"}],"predecessor-version":[{"id":24256,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/2808\/revisions\/24256"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2808"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2808"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2808"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}