{"id":2764,"date":"2006-02-17T20:11:00","date_gmt":"2006-02-17T20:11:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=2764"},"modified":"2026-04-02T07:58:00","modified_gmt":"2026-04-02T07:58:00","slug":"leo-burnett-scurta-istorie","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=2764","title":{"rendered":"LEO BURNETT, SCURTA ISTORIE"},"content":{"rendered":"<p><P class=text style=\"MARGIN: 0cm 0cm 0pt\" align=justify>Leo Burnett este, alaturi de David Ogilvy, una dintre cele mai cunoscute figuri ale publicitatii. Printre creatiile sale cele mai cunoscute este cowboy-ul reprezentand imaginea Marlboro.<\/P><?xml:namespace prefix = o ns = \"urn:schemas-microsoft-com:office:office\" \/><o:p><SPAN class=text>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><o:p>&nbsp;<\/o:p><\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>INCEPUTURILE:<\/STRONG> In 1935, Leo Burnett a fondat, cu 50.000 de dolari imprumutati, Leo Burnett Company Inc. in <?xml:namespace prefix = st1 ns = \"urn:schemas-microsoft-com:office:smarttags\" \/><st1:place w:st=\"on\"><st1:City w:st=\"on\">Chicago<\/st1:City><\/st1:place>. Leo Burnett si agentia sa au inflorit o data cu aparitia si revolutia pe care adus-o televiziunea in <st1:place w:st=\"on\"><st1:country-region w:st=\"on\">America<\/st1:country-region><\/st1:place> anilor \u009150.<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>EXPANSIUNEA:<\/STRONG> In prezent, Leo Burnett este clasata in primele zece agentii ale lumii. Are o retea formata din 95 de filiale care<SPAN style=\"mso-spacerun: yes\">&nbsp; <\/SPAN>acopera 83 de tari. La mijlocul anilor \u009190 se infiinteaza si filiala din <st1:country-region w:st=\"on\"><st1:place w:st=\"on\">Romania<\/st1:place><\/st1:country-region>.<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>VENITURI:<\/STRONG> In 2003, compania a avut venituri globale de 886 de milioane de dolari. Din 2002, face parte din Publicis Groupe, al patrulea grup de comunicare din lume.<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>BRANDURI:<\/STRONG> Printre cele mai importante marci construite de Leo Burnett: McDonald\u0092s, Disney, Kellog\u0092s sau Nintendo.<\/P><\/SPAN><\/o:p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Leo Burnett este, alaturi de David Ogilvy, una dintre cele mai cunoscute figuri ale publicitatii. Printre creatiile sale cele mai cunoscute este cowboy-ul reprezentand imaginea Marlboro.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[573],"tags":[2181,2176],"class_list":["post-2764","post","type-post","status-publish","format-standard","hentry","category-media-marketing","tag-leo-burnett","tag-scurta-istorie"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/2764","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2764"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/2764\/revisions"}],"predecessor-version":[{"id":24213,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/2764\/revisions\/24213"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2764"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2764"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2764"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}