{"id":2761,"date":"2006-02-17T20:02:00","date_gmt":"2006-02-17T20:02:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=2761"},"modified":"2026-04-02T07:57:58","modified_gmt":"2026-04-02T07:57:58","slug":"in-the-spotlight-7","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=2761","title":{"rendered":"IN THE SPOTLIGHT"},"content":{"rendered":"<p><SPAN class=text>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>Ideea:<\/STRONG> Internetul supranatural<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>Client:<\/STRONG> Telemobil pentru Zapp Internet Express<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>Agentie:<\/STRONG> Ogilvy &#038; Mather<\/P><\/SPAN><SPAN class=text>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>Numar difuzari TV In perioada 29 octombrie 2004 &#8211; 30 ian. 2005:<\/STRONG> 1.404 difuzari (3.363.140 de euro &#8211; rate card), conform Alfacont Mediatrack. <\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify>&nbsp;<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify>Initial vedem un barbat in varsta, cu straie albe si barba lunga care sta cu un laptop in fata. Apoi ecranul computerului este invadat de mesaje, despre care intelegem ca sunt dorinte de indeplinit. Cu alte cuvinte personajul spotului este un fel de Dumnezeu al carui inbox este incarcat de mesaje de la muritori. Calculatorul divin nu se blocheaza ci printr-o apasare de buton reuseste sa indeplineasca toate dorintele. <\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify>&nbsp;<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify>Cum s-a ajuns la ideea unui Dumnezeu internaut explica Alexandru Vrabiescu, copywriter la agentia Ogilvy &#038; Mather: \u0084Ce zboara ca gandul, e usor de folosit si are culoarea rosie? La aceasta ghicitoare a trebuit sa gaseasca raspunsuri creative si echipa Ogilvy atunci cand a comunicat lansarea modemului Z010. Ideea de supranatural (viteza de download aproape supranaturala) a fost singura solutie creativa care s-a apropiat cu adevarat de calitatile revolutionarului produs. Asa a vrut Dumnezeu!\u0093.<\/P><\/SPAN><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ideea: Internetul supranatural Client: Telemobil pentru Zapp Internet Express Agentie: Ogilvy &#038; Mather Numar difuzari TV In perioada 29 octombrie 2004 &#8211; 30 ian. 2005: 1.404 difuzari (3.363.140 de euro &#8211; rate card), conform Alfacont Mediatrack. &nbsp; Initial vedem un barbat in varsta, cu straie albe si barba lunga care sta cu un laptop in [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[573],"tags":[35],"class_list":["post-2761","post","type-post","status-publish","format-standard","hentry","category-media-marketing","tag-in-the-spotlight"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/2761","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2761"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/2761\/revisions"}],"predecessor-version":[{"id":24210,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/2761\/revisions\/24210"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2761"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2761"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2761"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}