{"id":2668,"date":"2006-02-13T19:08:00","date_gmt":"2006-02-13T19:08:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=2668"},"modified":"2026-04-02T07:55:22","modified_gmt":"2026-04-02T07:55:22","slug":"in-the-spotlight-6","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=2668","title":{"rendered":"IN THE SPOTLIGHT"},"content":{"rendered":"<p><SPAN class=text>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>Ideea:<\/STRONG> Pofta de ceva bun poate cauza \u0084placeri combinate\u0093<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>Client:<\/STRONG> Kandia-Excelent<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>Agentie:<\/STRONG> McCann Erickson (Interpublic)<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>Canale:<\/STRONG> mijloacele de transport in comun (Bucuresti) in perioada oct-dec 2005 si TV in perioada oct. 2005-feb. 2006<\/P><\/SPAN><?xml:namespace prefix = o ns = \"urn:schemas-microsoft-com:office:office\" \/><o:p><SPAN class=text>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><o:p>&nbsp;<\/o:p><\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify>Obiectivul de marketing declarat al campaniei este cresterea loialitatii consumatorilor fata de marca Magura &#8211; aflata in plin proces de definire a identitatii. Ca obiectiv de comunicare, agentia McCann Erickson, care a realizat <?xml:namespace prefix = st1 ns = \"urn:schemas-microsoft-com:office:smarttags\" \/><st1:State w:st=\"on\"><st1:place w:st=\"on\">campania<\/st1:place><\/st1:State>, mentioneaza cresterea notorietatii produsului si \u0084construirea de asocieri puternice prin dezvoltarea unei pozitionari clare\u0093. Rebranding-ul marcii Magura a fost gandit de divizia specializata a grupului McCann. Conform oficialilor Kandia-Excelent, Magura este al cincilea brand al companiei relansat de McCann Erickson.<\/P><\/SPAN><\/o:p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ideea: Pofta de ceva bun poate cauza \u0084placeri combinate\u0093 Client: Kandia-Excelent Agentie: McCann Erickson (Interpublic) Canale: mijloacele de transport in comun (Bucuresti) in perioada oct-dec 2005 si TV in perioada oct. 2005-feb. 2006 &nbsp; Obiectivul de marketing declarat al campaniei este cresterea loialitatii consumatorilor fata de marca Magura &#8211; aflata in plin proces de definire [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[573],"tags":[35],"class_list":["post-2668","post","type-post","status-publish","format-standard","hentry","category-media-marketing","tag-in-the-spotlight"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/2668","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2668"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/2668\/revisions"}],"predecessor-version":[{"id":24117,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/2668\/revisions\/24117"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2668"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2668"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2668"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}