{"id":2535,"date":"2006-02-09T20:56:00","date_gmt":"2006-02-09T20:56:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=2535"},"modified":"2026-04-02T07:52:11","modified_gmt":"2026-04-02T07:52:11","slug":"trei-ponturi-pentru-romania","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=2535","title":{"rendered":"TREI PONTURI PENTRU ROMANIA"},"content":{"rendered":"<p><P align=justify><SPAN class=text>La doua zile dupa lansarea clasamentului brandurilor, Simon Anholt a raspuns revistei BUSINESS Magazin: <\/SPAN><\/P>  <P align=justify><SPAN class=text><STRONG>Business Magazin: Cat costa o astfel de cercetare pentru o tara? <\/STRONG><\/SPAN><\/P><SPAN class=text>  <P align=justify><STRONG>Simon Anholt: <\/STRONG>Sondajul pe care il fac pentru \u0084Nation Brands Index\u0093 este destinat domeniului public deci e destul de simplu si superficial. O analiza corecta si in profunzime a brandului unei tari presupune o cercetare mult mai serioasa si poate costa pana la cateva sute de mii de dolari. De asemenea, depinde daca tara vrea doar un \u0084instantaneu\u0093 sau o cercetare de lunga durata asupra brandului. <\/P>  <P align=justify><STRONG>Cat de des va verifica o tara care lucreaza la propriul brand modul in care este perceputa din afara? <\/STRONG><\/P>  <P align=justify>Cel putin o data pe an, dar in unele cazuri o tara poate dori sa faca aceasta masuratoare mai frecvent. De exemplu, daca este implicata intr-un conflict cu o alta tara sau daca tocmai a castigat Olimpiada. <\/P>  <P align=justify><STRONG>Asupra caruia dintre cele sase aspecte trebuie sa se concentreze mai intai o tara in curs de dezvoltare? <\/STRONG><\/P>  <P align=justify>Depinde de nevoile tarii, de punctele ei forte si de situatia in care se afla. De obicei, sunt alese turismul si investitiile straine, dar toate cele sase aspecte trebuie incluse in strategie.<BR><\/P><\/SPAN><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La doua zile dupa lansarea clasamentului brandurilor, Simon Anholt a raspuns revistei BUSINESS Magazin: <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[573],"tags":[1977],"class_list":["post-2535","post","type-post","status-publish","format-standard","hentry","category-media-marketing","tag-trei-ponturi-pentru-romania"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/2535","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2535"}],"version-history":[{"count":2,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/2535\/revisions"}],"predecessor-version":[{"id":24005,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/2535\/revisions\/24005"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2535"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2535"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2535"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}