\nPentru anul 2026, IDEOLOGIQ vizeaz\u0103 o cre\u015ftere de 10% at\u00e2t la nivelul veniturilor, c\u00e2t \u015fi al profitului, \u00een linie cu obiectivele stabilite la \u00eenceputul acestui an. Mai mult, compania urm\u0103re\u015fte men\u0163inerea unui nivel ridicat de reten\u0163ie a clien\u0163ilor \u00een sus\u0163inerea unui model de business predictibil.<\/p>\n
\nStrategia de business vizeaz\u0103 o aliniere mai atent\u0103 \u00eentre industriile deservite \u015fi tipul de parteneriate dezvoltate, pun\u00e2nd accent pe proiecte \u00een care colaborarea pe termen lung genereaz\u0103 valoare real\u0103 pentru ambele p\u0103r\u0163i. \u00cen zona de dezvoltare, IDEOLOGIQ \u00ee\u015fi concentreaz\u0103 eforturile pe optimizarea \u015fi scalarea diviziilor existente, \u00een special a celor aflate \u00een etap\u0103 de cre\u015ftere, valorific\u00e2nd sinergiile interne \u015fi extinz\u00e2nd capabilit\u0103\u0163ile relevante.<\/p>\n
\n\u201e2025 a fost un an \u00een care am crescut s\u0103n\u0103tos, al\u0103turi de clien\u0163ii no\u015ftri. Pentru noi, performan\u0163a nu vine din volume, ci din parteneriate solide, \u00een care impactul muncii noastre se vede direct \u00een businessul clientului. Dincolo de indicatorii de cre\u015ftere, continuitatea colabor\u0103rilor, reflectat\u0103 \u00een faptul c\u0103 peste 90% dintre clien\u0163i r\u0103m\u00e2n al\u0103turi de noi, valideaz\u0103 consisten\u0163a \u015fi relevan\u0163a modelului nostru de business. Pentru 2026, ne-am propus s\u0103 ne concentr\u0103m pe consolidarea acestor rela\u0163ii \u015fi pe cre\u015fterea eficien\u0163ei, pentru a sus\u0163ine o dezvoltare predictibil\u0103 \u015fi scalabil\u0103.\u201d, a declarat Adrian Apostol, fondator IDEOLOGIQ.<\/p>\n
\nPia\u0163a se polarizeaz\u0103, iar strategia c\u00e2\u015ftig\u0103 teren<\/p>\n
\nAnul 2025 a eviden\u0163iat o delimitare tot mai clar\u0103 \u00een pia\u0163\u0103 \u00eentre companiile orientate preponderent spre execu\u0163ie \u015fi cele care integreaz\u0103 marketingul ca func\u0163ie strategic\u0103 \u00een business. \u00cen acest context, IDEOLOGIQ \u015fi-a extins componenta de consultan\u0163\u0103 \u015fi strategie fa\u0163\u0103 de anii anteriori, colabor\u00e2nd cu organiza\u0163ii care \u00ee\u015fi construiesc direc\u0163ia pe termen mediu \u015fi lung.<\/p>\n
\n\u201eObserv\u0103m o polarizare tot mai clar\u0103 \u00een pia\u0163\u0103 \u00eentre abord\u0103rile centrate pe execu\u0163ii tactice \u015fi cele \u00een care marketingul este integrat \u00een strategia de business. Ne-am aliniat deliberat celei de-a doua direc\u0163ii, unde putem construi pe termen lung, valida prin testare \u015fi genera rezultate m\u0103surabile, dincolo de livrarea unor campanii punctuale. \u00cen paralel, analiz\u0103m oportunit\u0103\u0163i noi de investi\u0163ii, pe care le vom comunica pe m\u0103sur\u0103 ce vor fi validate \u015fi lansate.\u201d, a declarat Adrian Ichim, fondator IDEOLOGIQ.<\/p>\n
\nDe asemenea, compania a aplicat o selec\u0163ie mai riguroas\u0103 a portofoliului, reduc\u00e2nd treptat proiectele punctuale \u00een favoarea parteneriatelor extinse, \u00een cadrul c\u0103rora impactul este m\u0103surabil \u015fi sus\u0163inut pe termen lung.<\/p>\n
\nLa nivel intern, evolu\u0163ia s-a reflectat \u00een toate liniile de business, cu performan\u0163e notabile \u00een diviziile Magnetiq (loyalty & fulfillment) \u015fi Quadratiq (e-commerce & data science). Acestea au beneficiat de integrarea unor solu\u0163ii digitale dezvoltate in-house, care permit implement\u0103ri rapide \u015fi scalabile \u00een proiectele clien\u0163ilor.<\/p>\n
\nModelul de cre\u015ftere al agen\u0163iei se bazeaz\u0103 tot mai mult pe proiecte recurente \u015fi colabor\u0103ri pe termen mediu \u015fi lung, care ofer\u0103 vizibilitate \u015fi eficien\u0163\u0103 opera\u0163ional\u0103. Acest tip de parteneriat permite optimizarea resurselor \u015fi testarea continu\u0103 a solu\u0163iilor, cu impact direct \u00een rezultatele livrate.<\/p>\n
\n\u00cen paralel, compania a continuat s\u0103 investeasc\u0103 \u00een tehnologie, \u00een special \u00een zona de e-commerce \u015fi loializare, unde proiectele dezvoltate \u00eempreun\u0103 cu clien\u0163ii au \u00eenceput s\u0103 genereze rezultate vizibile \u00een business.<\/p>\n
\nIDEOLOGIQ este o agen\u0163ie de marketing digital \u015fi comunicare cu experien\u0163\u0103 de peste 15 ani \u00een dezvoltarea de tehnologie \u015fi comunicare digital\u0103, \u00een pie\u0163ele din regiunea SEE-CEE, \u00een special \u00een: Rom\u00e2nia, Moldova, Grecia, Cipru, Bulgaria, Croa\u0163ia, Slovenia, Serbia, Austria, Ungaria, Cehia \u015fi Slovacia.<\/p>\n
\nAgen\u0163ia IDEOLOGIQ ofer\u0103 clien\u0163ilor s\u0103i acces la solu\u0163ii digitale end-to-end \u015fi la servicii de: consultan\u0163\u0103, strategie, crea\u0163ie, branding, dezvoltare de programe de fidelizare (B2B, B2C \u015fi EVP), dezvoltare de tehnologie \u015fi platforme software (web, mobile, e-commerce, AR, VR), comunicare social\u0103 online, optimiz\u0103ri ale performan\u0163ei online (SEO, UX, CRO, PPC) \u015fi implementare de evenimente (online, offline sau hibrid).<\/p>\n
\nPrintre clien\u0163ii agen\u0163iei se num\u0103r\u0103: Raiffeisen Bank, Cencora Alliance Healthcare, Boehringer-Ingelheim, Novo Nordisk, Green Group, Castrol, Michelin, Porsche Inter Auto, Medsana, Schneider Electric, Signal Iduna, Willo sau Zipper.<\/p>\n
\n\u00cencep\u00e2nd din anul 2022, agen\u0163ia IDEOLOGIQ face parte din grupul La Poste, av\u00e2nd ca ac\u0163ionar majoritar compania Mediaposte Hit Mail SA.<\/p>\n
\nMediaposte Hit Mail SA, companie de\u0163inut\u0103 100% de c\u0103tre grupul La Poste (Po\u015fta Francez\u0103), este prezent\u0103 pe pia\u0163a rom\u00e2neasc\u0103 de 29 de ani, fiind liderul pie\u0163elor de marketing direct, promo\u0163ii de consumatori \u015fi marketing de fidelizare din Rom\u00e2nia \u015fi Bulgaria.<\/p>\n","protected":false},"excerpt":{"rendered":"
Agen\u0163ia de marketing digital \u015fi comunicare IDEOLOGIQ a raportat pentru anul 2025 o cifr\u0103 de afaceri de aproximativ 5 milioane de euro, \u00een cre\u015ftere cu 12% fa\u0163\u0103 de anul precedent, sus\u0163inut\u0103 de un model de business construit pe parteneriate pe termen lung, dar \u015fi de integrarea \u015fi maturizarea unor investi\u0163ii realizate \u00een ultimii ani \u00een tehnologie \u015fi produse proprii.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,511],"tags":[246,373,519,518,204],"class_list":["post-246462","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-afaceri","tag-crestere","tag-eficienta","tag-raportare","tag-rezultate","tag-tehnologie"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/246462","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=246462"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/246462\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=246462"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=246462"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=246462"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}