{"id":246458,"date":"2026-03-25T12:07:43","date_gmt":"2026-03-25T12:07:43","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=246458"},"modified":"2026-03-25T12:07:43","modified_gmt":"2026-03-25T12:07:43","slug":"gala-bm-women-in-power-2026-presiunea-invizibila-din-social-media-schimba-leadershipul-indiferent-de-gen-iar-autenticitatea-devine-noua-moneda-de-putere","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=246458","title":{"rendered":"Gala BM Women in Power 2026. Presiunea invizibil\u0103 din social media schimb\u0103 leadershipul, indiferent de gen, iar autenticitatea devine noua moned\u0103 de putere"},"content":{"rendered":"

\n\u2666 <\/span>Peste 300 de participan\u0163i au fost prezen\u0163i la evenimentul Women in Power 2026, organizat de Business Magazin, o \u00eent\u00e2lnire dedicat\u0103 femeilor lider din Rom\u00e2nia, cu accent pe leadershipul \u00een era AI \u015fi pe modul \u00een care presiunea redefine\u015fte rolurile din business.<\/strong><\/p>\n

\nCe \u00eenseamn\u0103 leader\u00adshipul \u00eentr-un context marcat de incertitu\u00addine, cum gestioneaz\u0103 liderii presiunea, at\u00e2t pe cea vizibil\u0103, c\u00e2t \u015fi pe cea invizibil\u0103, precum \u015fi cum reu\u015fesc s\u0103 r\u0103m\u00e2n\u0103 autentici \u00eentr-un mediu care cere performan\u0163\u0103 constant\u0103 – acestea au fost temele centrale ale edi\u0163iei din acest an a Galei Women in Power.<\/p>\n

\nEvenimentul a marcat lansarea noii edi\u0163ii a catalogului 100 cele mai puternice femei din BUSINESS, care reune\u015fte femei-lider din Rom\u00e2nia. Sub conceptul \u201eNext Gen: urm\u0103torul nivel \u00eencepe acum\u201c, at\u00e2t catalogul, c\u00e2t \u015fi evenimentul se axeaz\u0103 pe felul \u00een care liderii \u00ee\u015fi rescriu regulile, \u00ee\u015fi reg\u00e2ndesc deciziile \u015fi construiesc mai departe \u00eentr-un context \u00een care presiunea devine parte din agenda de business.<\/p>\n

\n \u201eLiderii sunt oameni sub presiune. De multe ori, femeile sub mai multe presiuni. Social media \u00ee\u0163i arat\u0103 constant ce ar trebui s\u0103 fii \u015fi \u00eenc\u0103 nu e\u015fti\u201c, a spus Petru\u015f Stuparu, Partner, Trend Consult, \u00een cadrul panelului de deschidere. Aceasta a fost una dintre concluziile centrale ale Galei Women in Power 2026, unde discu\u0163ia despre performan\u0163\u0103 s-a mutat din zona KPI-urilor \u00een cea a autenticit\u0103\u0163ii.<\/p>\n

\n\u201eDac\u0103 ai ajuns la pace cu tine \u015fi crezi c\u0103 e\u015fti enough, indiferent c\u0103 e\u015fti b\u0103rbat sau femeie, o s\u0103 te accep\u0163i a\u015fa cum e\u015fti\u201c, a mai spus Petru\u015f Stuparu. Iar \u00een contextul \u00een care social media creeaz\u0103 standarde greu de atins, liderii ajung s\u0103 duc\u0103 o presiune dubl\u0103: cea din business \u015fi cea din compara\u0163ie.<\/p>\n

\n\u201eNe compar\u0103m foarte mult pe o singur\u0103 ax\u0103, de\u015fi via\u0163a noastr\u0103 are mult mai multe\u201c, a ad\u0103ugat el.<\/p>\n

\n\u201eSocial media \u00ee\u0163i arat\u0103 constant ce ar trebui s\u0103 fii: mama perfect\u0103, liderul perfect, antreprenorul perfect.\u201c<\/p>\n

\n\u201eAutenticitatea este singura cale care ne ajut\u0103 s\u0103 cre\u0103m leg\u0103turi reale \u00een organiza\u0163ii\u201c, a spus Roxana Jouni, director general, SIAD Rom\u00e2nia. \u201eF\u0103r\u0103 ea, nu construim \u00eencredere, iar f\u0103r\u0103 \u00eencredere nu exist\u0103 echipe performante.\u201c<\/p>\n

\nMonalisa Ungureanu, CEO-ul Agrii, a pus problema \u015fi mai direct: \u201eDac\u0103 nu e\u015fti tu, ajungi s\u0103 te sperii de tine\u201c.<\/p>\n

\nPentru ea, leadershipul \u00eenseamn\u0103 \u015fi asumarea vulnerabilit\u0103\u0163ii: \u201eLe spun \u015fi fricile mele. Sunt lucruri greu de acceptat, dar astea sunt realit\u0103\u0163ile\u201c.<\/p>\n

\nDiscu\u0163ia a atins \u015fi tema diferen\u0163elor subtile dintre femei \u015fi b\u0103rba\u0163i \u00een leadership.<\/p>\n

\n\u201eExist\u0103 ni\u015fte microcomportamente care fac via\u0163a femeilor mai grea. Se simt, dar nu se declar\u0103\u201c, a spus Stuparu. Cosmin Curtic\u0103pean a mutat conversa\u0163ia din zona cli\u015feelor \u00een cea a instinctului. Nu vorbe\u015fte despre superioritate, ci despre mecanisme diferite de decizie, iar observa\u0163ia lui, spus\u0103 direct, f\u0103r\u0103 filtru, spune mai mult despre dinamica din business dec\u00e2t multe studii.<\/p>\n

\n\u201eFemeile au o abilitate extraordinar\u0103 s\u0103 identifice rapid unde sunt punctele slabe ale interlocu\u00adtorului. Este o chestiune nativ\u0103. Noi, de multe ori, \u00eenghi\u0163im g\u0103lu\u015fca\u201c, spune el, suger\u00e2nd c\u0103 \u00een negocieri \u015fi interac\u0163iuni umane instinctul poate func\u0163iona mai rapid dec\u00e2t analiza.<\/p>\n

\n\"\"<\/p>\n

\n <\/p>\n

\n <\/p>\n

\n\"\"<\/p>\n

\nCosmin Curtic\u0103pean CEO \u015fi fondator, Lendox<\/strong><\/p>\n

\nFemeile au o abilitate extraordinar\u0103 s\u0103 identifice rapid unde sunt punctele slabe ale interlocutorului. Este o chestiune nativ\u0103. Noi, de multe ori, \u00eenghi\u0163im g\u0103lu\u015fca. \u00cen schimb, c\u00e2nd vine vorba de aplicarea logicii, b\u0103rba\u0163ii tind s\u0103 o fac\u0103 mai structurat.<\/p>\n

\n <\/p>\n

\n\"\"<\/p>\n

\nMonalisa Ungureanu, CEO, Agrii Rom\u00e2nia<\/strong><\/p>\n

\nEste bine s\u0103 fii tu, pentru c\u0103 dac\u0103 nu e\u015fti tu, ajungi s\u0103 te sperii de tine. Eu spun lucrurilor pe nume, \u00eemi spun \u015fi fricile \u015fi lucrurile care poate sunt greu de acceptat, dar acestea sunt realit\u0103\u0163ile pe care trebuie s\u0103 le privim cu demnitate.<\/p>\n

\n <\/p>\n

\n\"\"<\/p>\n

\nPetru\u015f Stuparu, Partner, Trend Consult<\/strong><\/p>\n

\nDac\u0103 ai ajuns la pace cu tine \u015fi crezi c\u0103 e\u015fti suficient, indiferent c\u0103 e\u015fti b\u0103rbat sau femeie, o s\u0103 te accep\u0163i a\u015fa cum e\u015fti. Problema este c\u0103 social media \u00ee\u0163i arat\u0103 constant ce ar trebui s\u0103 fii \u015fi \u00eenc\u0103 nu e\u015fti \u2013 mama perfect\u0103, liderul perfect, antreprenorul perfect.<\/p>\n

\n <\/p>\n

\n\"\"<\/p>\n

\nRoxana Jouni, Director General, SIAD Rom\u00e2nia <\/strong><\/p>\n

\nAutenticitatea este singura cale care ne ajut\u0103 s\u0103 cre\u0103m leg\u0103turi reale \u00een organiza\u0163ii. Nu reu\u015fim s\u0103 facem lucrurile de unii singuri, suntem parte din echipe mari, complexe, cu oameni care au experien\u0163e diferite de via\u0163\u0103 \u015fi profesionale. Dac\u0103 nu suntem autentici, nu atingem acel prag de \u00eencredere necesar pentru a construi echipe performante. Din punctul meu de vedere, nu exist\u0103 cineva care performeaz\u0103 la job \u015fi altcineva acas\u0103.<\/p>\n

\n <\/p>\n

\n\"\"<\/p>\n

\nC\u00e2nt\u0103rea\u0163a Holy Molly a urcat pe scena Galei Women in Power 2026 \u015fi a deschis seara cu un moment artistic plin de energie, aduc\u00e2nd publicul \u00een atmosfera unui eveniment dedicat leadershipului \u015fi inspira\u0163iei.<\/strong><\/p>\n

\n <\/p>\n

\n

\nIoana Gheorghiade, Chief Risk Officer, BCR<\/strong><\/span>:<\/strong><\/p>\n

\n\u201ePresiunea te face s\u0103 te concentrezi \u015fi s\u0103 te mobilizezi. Devine, p\u00e2n\u0103 la urm\u0103, un mod de a func\u0163iona. Sunt momente \u00een care sim\u0163i c\u0103 este prea mult \u015fi atunci trebuie s\u0103 faci un pas \u00een spate, s\u0103 spui stop. Revenim \u00een c\u00e2teva ore. Exist\u0103 o limit\u0103 pe care trebuie s\u0103 o impui.\u201c<\/strong><\/p>\n

\n <\/p>\n

\nIrina Cristescu, General Manager, XTB Rom\u00e2nia<\/strong><\/span>:<\/strong><\/p>\n

\n\u201eFemeile tranzac\u0163ioneaz\u0103 mai disciplinat \u015fi pe termen mai lung, \u00een timp ce b\u0103rba\u0163ii tranzac\u0163ioneaz\u0103 mai frecvent, au un stil mai dinamic \u015fi \u00ee\u015fi asum\u0103 mai multe riscuri. Ponderea investitorilor b\u0103rba\u0163i este mai mare, dar acest lucru este \u00eentr-o continu\u0103 schimbare. \u00cen ultimii ani, procentul femeilor a crescut spre 20\u201325%, iar Rom\u00e2nia este campioan\u0103 european\u0103 \u00een cadrul grupului la acest capitol.\u201c<\/strong><\/p>\n

\n <\/p>\n

\nOana Ila\u015f, Director General Adjunct Retail Banking, Banca Transilvania<\/strong><\/span>:<\/strong><\/p>\n

\n\u201eEchilibrul este ca un dans \u00eentre rigoare \u015fi suflet, \u00eentre disciplin\u0103 \u015fi curaj, \u00eentre claritate \u015fi acea sc\u00e2nteie care devine motorul construc\u0163iei de viitor. Aceast\u0103 genera\u0163ie este foarte conectat\u0103 la tehnologie \u015fi \u00eenglobeaz\u0103 u\u015for schimb\u0103rile, dar este nevoie \u015fi de r\u0103bdare. Rezilien\u0163a este o funda\u0163ie solid\u0103 pe care putem construi.\u201c<\/strong><\/p>\n

\n <\/p>\n

\nCosmina Marinescu, CEO, KRUK Rom\u00e2nia<\/strong><\/span>:<\/strong><\/p>\n

\n\u201e\u00cen business nu suntem de unii singuri, suntem \u00eempreun\u0103. Suntem o echip\u0103 \u015fi lucr\u0103m foarte aproape unii de ceilal\u0163i. Cred c\u0103 cel mai important lucru este echilibrul. Trebuie s\u0103 fii tu bine, ca s\u0103 po\u0163i s\u0103-i echilibrezi \u015fi pe ceilal\u0163i.\u201c<\/strong><\/p>\n

\n <\/p>\n

\nAlina Bistreanu, CEO, Optical Investment Group<\/strong><\/span>:<\/strong><\/p>\n

\n\u201eNu po\u0163i controla absolut totul. Trebuie s\u0103-\u0163i asumi decizia \u015fi s\u0103 mergi mai departe. Echilibrul nu \u00eenseamn\u0103 perfec\u0163iune. \u00censeamn\u0103 s\u0103 \u015ftii cine e\u015fti, ce conteaz\u0103 \u015fi s\u0103-\u0163i prioritizezi energia.\u201c<\/strong><\/p>\n

\n <\/p>\n

\nHannelore Valkanov, CEO, Syswin Solutions<\/strong><\/span>:<\/strong><\/p>\n

\n\u201eNu conteaz\u0103 dac\u0103 e\u015fti femeie sau b\u0103rbat, conteaz\u0103 ce viziune ai despre viitor. \u00cen industriile \u00een care activez, \u00eent\u00e2lnesc foarte rar femei. Cred c\u0103 sunt mai multe dec\u00e2t vedem, dar nu sunt suficient de vizibile.\u201c<\/strong><\/p>\n

\n <\/p>\n

\nTatiana Popescu, <\/strong>Cofondator, Quadra Casa:<\/strong><\/span><\/p>\n

\n\u201eB\u0103rba\u0163ii nu reu\u015fesc s\u0103 m\u0103 intimideze dac\u0103 stau la o mas\u0103 de negociere cu ei. \u00cen momentul de fa\u0163\u0103 mi se pare c\u0103 este mai complicat s\u0103 fii mam\u0103 dec\u00e2t antreprenor. \u00cen business iei decizii \u015fi mergi mai departe, dar \u00een educa\u0163ia copiilor conteaz\u0103 absolut tot.\u201c<\/strong><\/p>\n

\n <\/p>\n

\nElena Ungureanu, <\/strong>Country Manager, Visa Rom\u00e2nia:<\/strong><\/span><\/p>\n

\n\u201eNu exist\u0103 presiune care s\u0103 nu poat\u0103 fi am\u00e2nat\u0103 astfel \u00eenc\u00e2t s\u0103 iei cea mai bun\u0103 decizie. Presiunea autoimpus\u0103 este cel mai greu de gestionat, pentru c\u0103 \u00ee\u0163i dore\u015fti \u00eentotdeauna mai mult.\u201c<\/strong><\/p>\n

\n

\n <\/p>\n

\nPremiantele Women in Power 2026<\/span><\/strong><\/span> <\/strong><\/p>\n

\n\u00cen cadrul galei au fost premiate:<\/strong><\/p>\n

\n <\/p>\n

\n\"\"<\/strong><\/p>\n

\nAlina Bistreanu,<\/span> CEO, Optical Investment Group<\/strong><\/p>\n

\n <\/p>\n

\n\"\"<\/strong><\/p>\n

\nHannelore Valkanov<\/span>, <\/strong>CEO, Syswin Solutions<\/strong><\/p>\n

\n <\/p>\n

\n\"\"<\/strong><\/p>\n

\nIoana Gheorghiade<\/span>, <\/strong>Chief Risk Officer, BCR<\/strong><\/p>\n

\n <\/p>\n

\n\"\"<\/strong><\/p>\n

\nOana Ila\u015f<\/span>, <\/strong>Director General Adjunct Retail Banking, <\/strong>Banca Transilvania<\/strong><\/p>\n

\n <\/p>\n

\n\"\"<\/strong><\/p>\n

\nCosmina Marinescu<\/span>, CEO, <\/strong>KRUK Rom\u00e2nia<\/strong><\/p>\n

\n <\/p>\n

\n\"\"<\/p>\n

\nElena Ungureanu<\/span>, Country Manager, Visa Rom\u00e2nia<\/strong><\/p>\n

\n <\/p>\n

\n\"\"<\/strong><\/p>\n

\nIrina Cristescu<\/span>, General Manager, XTB Rom\u00e2nia<\/strong><\/p>\n

\n <\/p>\n

\n\"\"<\/strong><\/p>\n

\nTatiana Popescu<\/span>, Cofondator <\/strong>Quadra Casa<\/strong><\/p>\n

\n <\/p>\n

\n <\/p>\n","protected":false},"excerpt":{"rendered":"

Ce \u00eenseamn\u0103 leader\u00adshipul \u00eentr-un context marcat de incertitu\u00addine, cum gestioneaz\u0103 liderii presiunea, at\u00e2t pe cea vizibil\u0103, c\u00e2t \u015fi pe cea invizibil\u0103, precum \u015fi cum reu\u015fesc s\u0103 r\u0103m\u00e2n\u0103 autentici \u00eentr-un mediu care cere performan\u0163\u0103 constant\u0103 – acestea au fost temele centrale ale edi\u0163iei din acest an a Galei Women in Power.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[255,235,49,534,532,200,536,516,535,533,199,68],"class_list":["post-246458","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-antreprenori","tag-business","tag-business-magazin","tag-context","tag-eveniment","tag-femei","tag-gala","tag-lider","tag-lideri","tag-mediere","tag-presiune","tag-putere"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/246458","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=246458"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/246458\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=246458"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=246458"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=246458"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}