\nThe Magnum Ice Cream Company, cea mai mare companie din sectorul \u00eenghe\u0163atei, desprins\u0103 din gigantul Unilever \u015fi care de\u0163ine Betty Ice , cel mai mare brand rom\u00e2nesc de \u00eenghe\u0163at\u0103, a investit \u00een ultimii ani 12 milioane de euro \u00een unitatea din Suceava. Cea mai recent\u0103 investi\u0163ie se ridic\u0103 la 4 mil.euro intr-o nou\u01ce linie de produc\u0163ie. Unilever a cump\u0103rat Betty Ice in 2018 de la antreprenorul Vasile Armenean, tranzac\u0163ia fiind definitivata la finalul anului 2018. <\/p>\n
\n\u201cAm investit peste 12 milioane de euro \u00een fabrica de aici de la Suceava de la preluarea companiei , iar ultimele 4 milioane sunt \u00eentr-o nou\u0103 linie de produc\u0163ie, pe care voi o inaugur\u0103m chiar ast\u0103zi. Aceast\u0103 investi\u0163ie demonstreaz\u0103 alegerea strategic\u0103 pe care compania a f\u0103cut-o pentru pia\u0163a din Rom\u00e2nia. Faptul c\u0103 suntem un centru de produc\u0163ie, pentru c\u0103 \u00een propor\u0163ie de circa 60% din produc\u0163ie este v\u00e2ndut \u00een pia\u0163a din Rom\u00e2nia, restul este exportat. Deci este un centru de produc\u0163ie pentru Europa\u201d, a spus Irina Urechean, general manager al The Magnum Ice Cream Company Romania \u015fi Moldova, \u00een cadrul unei conferin\u0163e de presa cu ocazia inaugur\u0103rii noii linii de produc\u0163ie. <\/p>\n
\n\u201c Betty Ice \u015fi -a dublat volumele din 2019 de c\u00e2nd a fost preluat\u01ce\u201d, spune \u015fi George Barbu, manager de excelen\u0163\u0103 \u00een produc\u0163ie \u00een cadrul companiei.<\/p>\n
\n\u201cInvesti\u0163ia \u00een noua linie de produc\u0163ie ne va ajuta s\u0103 inov\u0103m mai rapid, s\u0103 r\u0103spundem mai repede la cerin\u0163ele pie\u0163ei \u015fi, de asemenea, ne-a crescut capacitatea \u015fi capabilitatea. Aceast\u0103 linie produce nou\u0103 formate de \u00eenghe\u0163at\u0103, printre care celebra Scufi\u0163a Ro\u015fie, Rom Napoca \u015fi Napoca Sendvi\u015f \u015fi pe viitor ne permite s\u0103 aducem alte inova\u0163ii c\u0103tre pia\u0163\u0103, c\u0103tre consumatorii no\u015ftri\u201d, a declarat \u015fi Codru\u0163 Ababii, directorul fabricii Betty Ice.<\/p>\n
\nGrupul anglo-olandez Unilever a separat divizia de \u00eenghe\u0163at\u0103 de restul diviziilor, mut\u00e2nd activitatea pe o nou\u0103 entitate \u2013 The Magnum Ice Cream Company, cu venituri de 7,9 miliarde de euro la nivelul anului 2025. Decizia include \u015fi pia\u0163a din Rom\u00e2nia, unde Unilever de\u0163ine Betty Ice, liderul pie\u0163ei de \u00eenghe\u0163at\u0103, cu o fabric\u0103 \u00een Suceava. Astfel, \u00een Rom\u00e2nia, The Magnum Ice Cream Company include at\u00e2t produc\u0163ia fabricii din Suceava, c\u00e2t \u015fi celelalte branduri de \u00eenghe\u0163at\u0103 de\u0163inute la nivel global de c\u0103tre gigantul din industria bunurilor de larg consum adic\u0103 Magnum, Ben&Jerry\u2019s, Carte D\u2019or, Twister etc.<\/p>\n","protected":false},"excerpt":{"rendered":"
The Magnum Ice Cream Company, cea mai mare companie din sectorul \u00eenghe\u0163atei, desprins\u0103 din gigantul Unilever \u015fi care de\u0163ine Betty Ice , cel mai mare brand rom\u00e2nesc de \u00eenghe\u0163at\u0103, a investit \u00een ultimii ani 12 milioane de euro \u00een unitatea din Suceava. Cea mai recent\u0103 investi\u0163ie se ridic\u0103 la 4 mil.euro intr-o nou\u01ce linie de […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[280,259],"class_list":["post-246262","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-fabrica","tag-productie"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/246262","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=246262"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/246262\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=246262"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=246262"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=246262"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}