\nVisa, lider global \u00een pl\u0103\u0163i digitale, lanseaz\u0103 \u00een Europa programul Visa Agentic Ready, o ini\u0163iativ\u0103 prin care institu\u0163iile financiare sunt preg\u0103tite pentru o nou\u0103 genera\u0163ie de tranzac\u0163ii comerciale ini\u0163iate de agen\u0163i de inteligen\u0163\u0103 artificial\u0103. \u00cen Rom\u00e2nia, Banca Transilvania este prima institu\u0163ie implicat\u0103 \u00een acest program, particip\u00e2nd la testarea noilor solu\u0163ii de comer\u0163 digital.<\/p>\n
\nProgramul ofer\u0103 un cadru structurat prin care b\u0103ncile \u015fi partenerii din ecosistemul de pl\u0103\u0163i pot testa, \u00een medii controlate, modul \u00een care agen\u0163ii AI pot ini\u0163ia \u015fi finaliza tranzac\u0163ii \u00een numele consumatorilor, \u00een condi\u0163ii de siguran\u0163\u0103 \u015fi la scar\u0103 larg\u0103.<\/p>\n
\n\u201ePe m\u0103sur\u0103 ce agen\u0163ii AI influen\u0163eaz\u0103 din ce \u00een ce mai mult modul \u00een care oamenii caut\u0103 \u015fi cump\u0103r\u0103 produse, infrastructura de pl\u0103\u0163i trebuie s\u0103 \u0163in\u0103 pasul. Prin Visa Agentic Ready sprijinim institu\u0163iile emitente din Europa s\u0103 se preg\u0103teasc\u0103 pentru pl\u0103\u0163i ini\u0163iate de agen\u0163i AI \u2013 sigure, scalabile \u015fi construite pe infrastructura de \u00eencredere \u00een care consumatorii au deja \u00eencredere\u201d, spune Mathieu Altwegg, Head of Product & Solutions, Visa Europe .<\/p>\n
\n\u00cen prima etap\u0103, programul va testa modul \u00een care func\u0163ioneaz\u0103 aceste pl\u0103\u0163i \u00een medii reale, implic\u00e2nd b\u0103nci emitente \u015fi comercian\u0163i europeni. Tehnologia se bazeaz\u0103 pe solu\u0163ii deja utilizate \u00een ecosistemul de pl\u0103\u0163i, precum tokenizarea, autentificarea biometric\u0103 \u015fi mecanismele avansate de gestionare a riscului, pentru a asigura c\u0103 tranzac\u0163iile r\u0103m\u00e2n sub controlul utilizatorilor.<\/p>\n
\n\u201ePe m\u0103sur\u0103 ce comer\u0163ul bazat pe AI accelereaz\u0103, obiectivul nostru este ca at\u00e2t consumatorii, c\u00e2t \u015fi companiile s\u0103 beneficieze de experien\u0163e de plat\u0103 fluide, sigure \u015fi scalabile\u201d, spune Oana Ila\u015f, deputy CEO Retail Banking \u00een cadrul B\u0103ncii Transilvania.<\/p>\n
\nElena Ungureanu, Country Manager Visa \u00een Rom\u00e2nia, afirm\u0103 c\u0103 Rom\u00e2nia este o pia\u0163\u0103 dinamic\u0103 \u00een adoptarea noilor tehnologii de plat\u0103, iar implicarea B\u0103ncii Transilvania \u00een programul Visa Agentic Ready reflect\u0103 deschiderea ecosistemului local c\u0103tre comer\u0163ul digital bazat pe inteligen\u0163\u0103 artificial\u0103, ini\u0163iativ\u0103 care vizeaz\u0103 dezvoltarea unei infrastructuri sigure pentru pl\u0103\u0163i ini\u0163iate de agen\u0163i AI \u015fi crearea unor experien\u0163e de cump\u0103rare mai simple \u015fi mai personalizate.<\/p>\n
\n\u201eCredem c\u0103 acest tip de inova\u0163ie va deschide oportunit\u0103\u0163i importante pentru consumatori, comercian\u0163i \u015fi institu\u0163ii financiare din Rom\u00e2nia, contribuind la dezvoltarea unui comer\u0163 inteligent, personalizat \u015fi eficient\u201d.<\/p>\n
\nPrintre primii parteneri emitenti implica\u0163i \u00een program la nivel european se afl\u0103 Alpha Bank, Barclays, Commerzbank, Corn\u00e8rcard, DZ Bank, Erste Bank Oesterreich \u2013 ca parte a Erste Group, Nationwide Building Society, HSBC UK, Nexi Group, Piraeus Bank, Raiffeisen Bank International, Revolut \u015fi Banco Santander, urm\u00e2nd ca \u015fi alte institu\u0163ii financiare s\u0103 se al\u0103ture pe m\u0103sur\u0103 ce programul se extinde.<\/p>\n
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\n <\/p>\n","protected":false},"excerpt":{"rendered":"
Visa, lider global \u00een pl\u0103\u0163i digitale, lanseaz\u0103 \u00een Europa programul Visa Agentic Ready, o ini\u0163iativ\u0103 prin care institu\u0163iile financiare sunt preg\u0103tite pentru o nou\u0103 genera\u0163ie de tranzac\u0163ii comerciale ini\u0163iate de agen\u0163i de inteligen\u0163\u0103 artificial\u0103. \u00cen Rom\u00e2nia, Banca Transilvania este prima institu\u0163ie implicat\u0103 \u00een acest program, particip\u00e2nd la testarea noilor solu\u0163ii de comer\u0163 digital. Programul ofer\u0103 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[96,93,94,98,97,99,95],"class_list":["post-246188","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-agenti","tag-plati","tag-program","tag-romania","tag-testare","tag-transilvania","tag-visa"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/246188","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=246188"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/246188\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=246188"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=246188"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=246188"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}