{"id":246118,"date":"2026-03-15T19:12:06","date_gmt":"2026-03-15T19:12:06","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=246118"},"modified":"2026-03-15T19:12:06","modified_gmt":"2026-03-15T19:12:06","slug":"povestea-tinerilor-care-si-au-deschis-o-firma-unde-vand-unul-dintre-cele-mai-vechi-alimente-din-lume-tinerii-au-intampinat-cele-mai-mari-probleme-cu-birocratia-si-lucratul-cu-statul-3","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=246118","title":{"rendered":"Povestea tinerilor care \u015fi-au deschis o firm\u0103 unde v\u00e2nd unul dintre cele mai vechi alimente din lume. Tinerii au \u00eent\u00e2mpinat cele mai mari probleme cu birocra\u0163ia \u015fi lucratul cu statul"},"content":{"rendered":"<p>\n<strong>Pe Alexandra \u015fi Andrei Mure\u015fan \u00eei pasioneaz\u0103 designul, dar au apetit \u015fi pentru experien\u0163ele culinare. Ea este designer full time, cu o experien\u0163\u0103 de opt ani \u00een domeniu, iar el se ocup\u0103 cu modelare \u015fi rand\u0103ri 3D. Anii petrecu\u0163i \u00een fa\u0163a monitoarelor i-au f\u0103cut s\u0103 caute noi preocup\u0103ri, unele care s\u0103-i \u0163in\u0103 departe de lumea digital\u0103 \u015fi mai aproape de satisfac\u0163ia cre\u0103rii unui lucru de la zero, manual. Este \u00eenceputul pove\u015ftii Roi Honey Goods.<\/strong><\/p>\n<p>\nPrima idee a fost s\u0103 se joace cu mierea crud\u0103 din stupina familiei. \u00cen toamna lui 2022, au creat \u015fi testat mai multe re\u0163ete, care au ajuns apoi la prieteni, pentru degustare. \u201eReac\u0163iile au fost pozitive, a\u015fa c\u0103 la \u00eenceputul anului 2023 am hot\u0103r\u00e2t ca vrem s\u0103 trecem la urm\u0103torul pas.<\/p>\n<p>\nAnul acesta am reu\u015fit s\u0103 finaliz\u0103m \u015fi s\u0103 perfec\u0163ion\u0103m produsele, s\u0103 ne deschidem firma \u015fi s\u0103 lans\u0103m magazinul online, roihoneygoods.com, unde clien\u0163ii pot s\u0103 achizi\u0163ioneze produsele noastre, dar pot \u015fi s\u0103 g\u0103seasc\u0103 re\u0163ete simple \u015fi s\u0103n\u0103toase pe care s\u0103 le \u00eencerce acas\u0103\u201d, povestesc cei doi tineri antreprenori.<\/p>\n<p>\n\u00cen ultimele luni, au \u00eencheiat \u015fi c\u00e2teva parteneriate cu alte afaceri care au aceea\u015fi pasiune pentru produse fabricate manual, dar \u015fi generatoare de profit. \u201eDeseori, atunci c\u00e2nd oamenii aleg s\u0103 consume miere, o cump\u0103r\u0103 din supermarketuri, acolo unde g\u0103sim de cele mai multe ori miere importat\u0103, iar \u015fansele ca aceasta s\u0103 fie contraf\u0103cut\u0103, potrivit unui studiu f\u0103cut de EFSA (Autoritatea European\u0103 pentru Siguran\u0163a Alimentar\u0103) sunt de 50%.<\/p>\n<p>\nCu brandul Roi, \u00eencerc\u0103m s\u0103 facem mierea mai atractiv\u0103 \u015fi mai vizibil\u0103 pentru un public care nu are contact direct cu lumea apicultorilor, nu particip\u0103 la t\u00e2rguri tradi\u0163ionale \u015fi nu frecventeaz\u0103 pie\u0163e unde g\u0103se\u015fti \u00een general genul acesta de produse, la calitate superioar\u0103.\u201d Roi Honey Goods este un brand prezent \u015fi activ \u00een mediul online, acolo fiind publicul pe care \u00eel \u0163intesc Alexandra \u015fi Andrei Mure\u015fan.<\/p>\n<p>\n<span style=\"font-size:16px;\"><strong><a href=\"https:\/\/www.businessmagazin.ro\/actualitate\/afaceri\/povestea-tinerilor-care-si-au-deschis-o-firma-unde-vand-unul-dintre-22512568\"><span style=\"color:#ff0000;\">CITIT AICI MATERIALUL INTEGRAL<\/span><\/a><\/strong><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pe Alexandra \u015fi Andrei Mure\u015fan \u00eei pasioneaz\u0103 designul, dar au apetit \u015fi pentru experien\u0163ele culinare. Ea este designer full time, cu o experien\u0163\u0103 de opt ani \u00een domeniu, iar el se ocup\u0103 cu modelare \u015fi rand\u0103ri 3D. Anii petrecu\u0163i \u00een fa\u0163a monitoarelor i-au f\u0103cut s\u0103 caute noi preocup\u0103ri, unele care s\u0103-i \u0163in\u0103 departe de lumea [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511,7211,512],"tags":[81,6185,15712,255,7179,10007,20273,56049],"class_list":["post-246118","post","type-post","status-publish","format-standard","hentry","category-afaceri","category-comert","category-revista-bm","tag-afaceri","tag-afaceri-de-la-zero","tag-ambalaje","tag-antreprenori","tag-brand","tag-designer","tag-miere","tag-roi-honey-goods"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/246118","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=246118"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/246118\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=246118"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=246118"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=246118"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}