{"id":246018,"date":"2026-03-12T20:32:17","date_gmt":"2026-03-12T20:32:17","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=246018"},"modified":"2026-03-12T20:32:17","modified_gmt":"2026-03-12T20:32:17","slug":"afaceri-de-la-zero-cum-transformi-un-nume-in-brand-care-este-povestea-palincii-ilie-galben-care-are-in-spate-o-istorie-de-peste-80-de-ani-si-astazi-este-prezenta-in-restaurante-din-cluj-napoca-buc","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=246018","title":{"rendered":"Afaceri de la Zero. Cum transformi un nume \u00een brand. Care este povestea palincii Ilie Galben, care are \u00een spate o istorie de peste 80 de ani \u015fi ast\u0103zi este prezent\u0103 \u00een restaurante din Cluj-Napoca, Bucure\u015fti sau Bra\u015fov"},"content":{"rendered":"

\nIon Galben \u015fi-a petrecut copil\u0103ria \u00een Ilva Mic\u0103 (jude\u0163ul Bistri\u0163a-N\u0103s\u0103ud) \u015fi a stat l\u00e2ng\u0103 bunicul s\u0103u, Ilie Galben, c\u00e2nd se ocupa de mica distilerie din gospod\u0103rie. Anii au trecut, iar Ion Galben a avut mai multe \u00eencerc\u0103ri \u00een antreprenoriat, \u00een domeniul construc\u0163iilor, iar \u00een criza din 2008-2009 \u015fi-a dat seama c\u0103 trebuie s\u0103 fac\u0103 altceva. A\u015fa s-a \u00eentors la lucrurile pe care le-a \u00eenv\u0103\u0163at \u00een distilerie \u015fi a pus numele bunicului s\u0103u pe un brand de palinc\u0103 – Ilie Galben.<\/p>\n

\n  \u201e\u00cen 2009-2010, atunci c\u00e2nd am \u00eenceput noi demersurile de a face palinc\u0103, toate restaurantele cump\u0103rau \u0163uic\u0103 la negru. Era un business la care nu m\u0103 g\u00e2ndeam c\u0103 va produce foarte mul\u0163i bani, m\u0103 g\u00e2ndeam mai degrab\u0103 la un simbol, la un lucru f\u0103cut de dragul bunicului. Nu credeam la acel moment c\u0103 peste 10-15 ani se va vinde \u0163uic\u0103 legal \u00een Rom\u00e2nia\u201d, a povestit Ion Galben \u00een cadrul emisiunii ZF Afaceri de la Zero.<\/p>\n

\n\"\"<\/p>\n

\n\u00cens\u0103 determinarea \u015fi accentul pe calitate au f\u0103cut din Ilie Galben un brand care a r\u0103zbit chiar \u015fi \u00een aceast\u0103 pia\u0163\u0103 a b\u0103uturilor tradi\u0163ionale mai pu\u0163in fiscalizat\u0103. Practic, Ilie Galben a fost printre primele branduri din acest sector unde \u00een fiecare sat exist\u0103 \u015fi ast\u0103zi minimum o gospod\u0103rie care are propriul cazan de f\u0103cut \u0163uic\u0103. Dac\u0103 \u00een primii ani familia Ilie a mers \u00een acest domeniu f\u0103r\u0103 vreun plan concret, Ilie Galben spune c\u0103 de doi-trei ani au reu\u015fit s\u0103 traseze o strategie.<\/p>\n

\n\u201eNou\u0103 ni s-a p\u0103rut Bucure\u015ftiul o pia\u0163\u0103 interesant\u0103, pentru c\u0103 \u00een Bucure\u015fti nu toat\u0103 lumea are un cazan acas\u0103. Dup\u0103 care ne-am dat seama c\u0103 nu reu\u015fim s\u0103 furniz\u0103m Bucure\u015ftiului tot ce ar trebui pentru c\u0103 este departe. A\u015fa c\u0103 am mers pe Cluj \u015fi ne merge mai bine pentru c\u0103 suntem mai aproape\u201d.<\/p>\n

\nAst\u0103zi, peste 90% din produc\u0163ia Ilie Galben merge \u00een restaurante \u015fi baruri. Clujul aduce 50% din v\u00e2nz\u0103ri, \u00eens\u0103 brandul mai este prezent \u015fi \u00een loca\u0163ii din Bucure\u015fti, Arad, Oradea sau Bra\u015fov.  Ion Galben este cel care se ocup\u0103 de distilare, iar so\u0163ia sa are grij\u0103 de rela\u0163ia cu clien\u0163ii. \u00cen procesul de produc\u0163ie, Ion Galben \u00eencearc\u0103 s\u0103 foloseasc\u0103 c\u00e2t de mult fructe locale. Are propria planta\u0163ie de peri, iar rundele le cump\u0103r\u0103 din jude\u0163ul Bistri\u0163a-N\u0103s\u0103ud, caisele din Bihor iar gutuile din Arge\u015f. Ini\u0163ial, \u00een portofoliul Ilie Galben palinca se \u00eembutelia \u00eentr-o sticl\u0103 pictat\u0103 chiar de Ion Galben, care are la baz\u0103 studii \u00een arhitectur\u0103. <\/p>\n

\n\"\"<\/p>\n

\nAntreprenorul poveste\u015fte c\u0103 dac\u0103 atunci c\u00e2nd \u00eembutelia \u00een sticle pictate v\u00e2nz\u0103rile erau de 2.000-3.000 de sticle pe an, din momentul \u00een care a ap\u0103rut sticla f\u0103r\u0103 pictura, care este mai ieftin de produs, v\u00e2nz\u0103rile au crescut la 4.000-5.000 de sticle f\u0103r\u0103 pictur\u0103 \u015fi la 1.000 de sticle cu pictur\u0103 pe an.<\/p>\n

\nMai departe, Ion Galben vrea s\u0103 p\u0103streze produc\u0163ia de palinc\u0103 la nivel artizanal \u015fi spune c\u0103 alege cu aten\u0163ie barurile \u015fi restaurantele \u00een care vinde produsele. \u00cens\u0103, nu se opre\u015fte la palinc\u0103 \u015fi vinarc, ci vrea s\u0103 lanseze un gin astfel c\u0103 urmeaz\u0103 s\u0103 mearg\u0103 \u00een Arizona la un produc\u0103tor care realizeaz\u0103 gin de 100 de ani. El spune c\u0103 pia\u0163a b\u0103uturilor alcoolice este una grea pentru micii produc\u0103tori pentru c\u0103 practic se lupt\u0103 cu marile corpora\u0163ii care au bugete de marketing foarte mari.<\/p>\n

\n\u201eDac\u0103 ai un buget mare prin care te promovezi, nu mai conteaz\u0103 dac\u0103 ai o b\u0103utur\u0103 bun\u0103 sau nu. \u00cens\u0103, p\u00e2n\u0103 la urm\u0103 eu cred c\u0103 dac\u0103 faci un lucru bun, se va cunoa\u015fte. Nu vei avea neap\u0103rat cel mai v\u00e2ndut brand, \u00eens\u0103 lumea va \u015ftii c\u0103 ai o b\u0103utur\u0103 bun\u0103\u201d.<\/p>\n

\n\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

Ion Galben \u015fi-a petrecut copil\u0103ria \u00een Ilva Mic\u0103 (jude\u0163ul Bistri\u0163a-N\u0103s\u0103ud) \u015fi a stat l\u00e2ng\u0103 bunicul s\u0103u, Ilie Galben, c\u00e2nd se ocupa de mica distilerie din gospod\u0103rie.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[6185,11956,17610,62859,62860,62858,22421,7436],"class_list":["post-246018","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-afaceri-de-la-zero","tag-baruri","tag-bautura","tag-distilerie","tag-ilie-galben","tag-ion-galben","tag-palinca","tag-restaurante"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/246018","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=246018"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/246018\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=246018"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=246018"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=246018"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}