{"id":2460,"date":"2006-02-08T18:52:00","date_gmt":"2006-02-08T18:52:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=2460"},"modified":"2026-04-02T07:50:26","modified_gmt":"2026-04-02T07:50:26","slug":"prezenta-romaneasca","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=2460","title":{"rendered":"Prezenta romaneasca"},"content":{"rendered":"<p><P align=justify><SPAN class=text>ZenithOptimedia exista si in Romania, dar nu ca entitate unica. Ci prin cele doua branduri dinaintea unificarii: Zenith Media si Optimedia<\/SPAN>.&nbsp;&nbsp; <BR><SPAN class=text><\/P>  <UL>  <LI>  <DIV align=justify><STRONG>Identitate: <\/STRONG>Ambele sunt afiliate la reteaua Publicis, dar au actionariat diferit (majoritar local). La Optimedia, actionari sunt Teddy Dumitrescu (50%) &#8211; care este si administrator al companiei &#8211; si Bogdan Santea (50%), acesta din urma detinand agentia Foote Cone &#038; Belding Bucuresti (afiliata la FCB Worldwide). Zenith Media &#8211; parte din Saatchi &#038; Saatchi &#8211; nu a dezvaluit actionariatul.&nbsp;&nbsp; <\/DIV><\/LI>  <LI>  <DIV align=justify><STRONG>Tot Publicis:<\/STRONG> Agentiile media Starcom si Starlink Media (afiliate la Starcom MediaVest, brand Publicis). Acestea fac parte din grupul Leo Burnett Romania, unde Publicis detine 35%. Restul de 65% este detinut de managementul local. In publicitate, Publicis mai este prezenta prin Saatchi &#038; Saatchi si Publicis Romania (toate entitati autonome). Publicis Romania este detinuta de Teddy Dumitrescu (sub contract de franciza cu Publicis Groupe). Saatchi &#038; Saatchi nu a dezvaluit actionariatul.<\/DIV><\/LI><\/UL>  <P align=justify>&nbsp;<\/P><\/SPAN>  <P align=justify><BR><\/P><\/p>\n","protected":false},"excerpt":{"rendered":"<p>ZenithOptimedia exista si in Romania, dar nu ca entitate unica. Ci prin cele doua branduri dinaintea unificarii: Zenith Media si Optimedia. <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[573],"tags":[1898],"class_list":["post-2460","post","type-post","status-publish","format-standard","hentry","category-media-marketing","tag-prezenta-romaneasca"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/2460","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2460"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/2460\/revisions"}],"predecessor-version":[{"id":23910,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/2460\/revisions\/23910"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2460"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2460"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2460"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}