\nGrupul anglo-olandez Unilever a separat divizia de \u00eenghe\u0163at\u0103 de restul diviziilor, mut\u00e2nd activitatea pe o nou\u0103 entitate \u2013 The Magnum Ice Cream Company, cu venituri de 7,9 miliarde de euro la nivelul anului 2025. Decizia include \u015fi pia\u0163a din Rom\u00e2nia, unde Unilever de\u0163ine Betty Ice, liderul pie\u0163ei de \u00eenghe\u0163at\u0103, cu o fabric\u0103 \u00een Suceava. Astfel, \u00een Rom\u00e2nia, The Magnum Ice Cream Company include at\u00e2t produc\u0163ia fabricii din Suceava, c\u00e2t \u015fi celelalte branduri de \u00eenghe\u0163at\u0103 de\u0163inute la nivel global de c\u0103tre gigantul din industria bunurilor de larg consum adic\u0103 Magnum, Ben&Jerry\u2019s, Carte D\u2019or, Twister etc. De asemenea, Unilever a \u00eenfiin\u0163at \u015fi o nou\u0103 companie \u00een Rom\u00e2nia Magnum ICC Ro, care are ca domeniu de activitate intermedieri \u00een comer\u0163ul cu produse alimentare, b\u0103uturi \u015fi tutun. Anterior, reprezentan\u0163ii companiei spuneau c\u0103 dup\u0103 separarea businessului cu \u00eenghe\u0163at\u0103 de restul portofoliului Unilever, va lua na\u015ftere o alt\u0103 companie. Divizia de \u00eenghe\u0163at\u0103 este condus\u0103 din func\u0163ia de general manager pentru Rom\u00e2nia \u015fi Moldova de Irina Urechean.<\/p>\n
\nUnilever a cump\u0103rat Betty Ice \u00een 2018, iar fabrica de \u00eenghe\u0163at\u0103 activeaz\u0103 pe Betty Ice SRL, cu afaceri de 324 mil. lei \u00een 2022 (ultimele date disponibile).<\/p>\n
\nDe asemenea, Unilever mai are \u00een Rom\u00e2nia \u015fi Betty Ice Distribution, cu o cifr\u0103 de afaceri de 265 mil. lei \u00een 2024, conform datelor de la Ministerul de Finan\u0163e.<\/p>\n
\nUnilever a investit \u00een perioada 2024-2025 peste 4 milioane de euro \u00een modernizarea liniei de produc\u0163ie \u015fi eficientizarea proceselor din fabrica Betty Ice din Suceava . Aceast\u0103 sum\u0103 ce se adaug\u0103 celor 12 mi\u00adlioane de euro investite deja de companie \u00eencep\u00e2nd cu anul 2019, conform informa\u0163iilor furnizate anterior de companie.<\/p>\n
\nAnul trecut, Unilever a anun\u0163at c\u0103 va \u00eenchide facilitatea de produc\u0163ie din Bulgaria, de la Veliko T\u00eernovo, o parte din activitate urm\u00e2nd a fi relocat\u0103 la Suceava, \u00een fabrica Betty Ice.<\/p>\n
\n <\/p>\n
\n <\/p>\n","protected":false},"excerpt":{"rendered":"
Grupul anglo-olandez Unilever a separat divizia de \u00eenghe\u0163at\u0103 de restul diviziilor, mut\u00e2nd activitatea pe o nou\u0103 entitate \u2013 The Magnum Ice Cream Company, cu venituri de 7,9 miliarde de euro la nivelul anului 2025. Decizia include \u015fi pia\u0163a din Rom\u00e2nia, unde Unilever de\u0163ine Betty Ice, liderul pie\u0163ei de \u00eenghe\u0163at\u0103, cu o fabric\u0103 \u00een Suceava. Astfel, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[510],"tags":[15630,30016,60,4895,8488,2403,6909],"class_list":["post-245918","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-gheata","tag-gigant","tag-piata","tag-schimbari","tag-suceava","tag-unilever","tag-venituri"],"acf":[],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/245918","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=245918"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/245918\/revisions"}],"predecessor-version":[{"id":245933,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/245918\/revisions\/245933"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=245918"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=245918"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=245918"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}