{"id":245901,"date":"2026-03-10T09:34:00","date_gmt":"2026-03-10T09:34:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=245901"},"modified":"2026-03-10T09:34:00","modified_gmt":"2026-03-10T09:34:00","slug":"carrefour-dezvolta-reteaua-de-producatori-ultra-locali-peste-100-de-furnizori-si-1-400-de-produse-romanesti-pe-rafturi","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=245901","title":{"rendered":"Carrefour dezvolt\u0103 re\u0163eaua de produc\u0103tori ultra-locali: peste 100 de furnizori \u015fi 1.400 de produse rom\u00e2ne\u015fti pe rafturi"},"content":{"rendered":"<p>\n<strong>&nbsp;<\/strong>Carrefour Rom\u00e2nia continu\u0103 extinderea re\u0163elei de produc\u0103tori ultra-locali, prin proiectul \u201eDe aici, de aproape\u201d, un demers prin care retailerul sprijin\u0103 micii antreprenori rom\u00e2ni \u015fi aduce pe rafturile magazinelor produse realizate \u00een comunit\u0103\u0163ile locale. Ini\u0163iativa, lansat\u0103 ini\u0163ial \u00een Piatra Neam\u0163 \u015fi Roman, num\u0103r\u0103 ast\u0103zi peste 100 de produc\u0103tori ultra-locali, lista\u0163i \u00een 30 de magazine Carrefour din 13 localit\u0103\u0163i.&nbsp;<\/p>\n<p>\nLa nivel na\u0163ional, Carrefour colaboreaz\u0103 cu o re\u0163ea de peste 1.000 de produc\u0103tori ultra-locali de produse alimentare, situa\u0163i la o distan\u0163\u0103 de maximum 50 km fa\u0163\u0103 de magazine. Acestui ecosistem i se al\u0103tur\u0103 acum partenerii din programul \u201eDe aici, de aproape\u201d, adresat micilor produc\u0103tori \u015fi artizani cu num\u0103r mic de&nbsp; angaja\u0163i, care \u00ee\u015fi desf\u0103\u015foar\u0103 activitatea \u00een aceea\u015fi raz\u0103 de proximitate.<\/p>\n<p>\nDe regul\u0103, ace\u015fti produc\u0103tori \u00eent\u00e2mpin\u0103 dificult\u0103\u0163i \u00een a ajunge pe rafturile marilor lan\u0163uri de retail. Prin acest demers, Carrefour le ofer\u0103 acces la o re\u0163ea de retail na\u0163ional\u0103, sus\u0163in\u00e2nd un lan\u0163 de aprovizionare mai scurt. \u201eParteneriatele cu produc\u0103torii rom\u00e2ni stau la baza modului \u00een care dezvolt\u0103m oferta de produse \u015fi ne apropiem de comunit\u0103\u0163ile locale. De-a lungul anilor, am dezvoltat tot mai multe parteneriate, evenimente \u015fi programe speciale de sus\u0163inere a acestora, iar acum ducem aceste eforturi mai departe \u00eentr-o manier\u0103 coerent\u0103 \u015fi integrat\u0103 prin proiectul De aici, de aproape. Credem cu t\u0103rie c\u0103 micii produc\u0103tori reprezint\u0103 o component\u0103 important\u0103 a economiei locale, motiv pentru care am dezvoltat acest proiect, am identificat produc\u0103tori la nivel local \u015fi am creat un cadru de colaborare special adaptat dimensiunii \u015fi capacit\u0103\u0163ii lor. Prin aceast\u0103 extindere, am reu\u015fit s\u0103 dep\u0103\u015fim pragul de 100 de noi furnizori lista\u0163i \u00een magazinele noastre \u00een doar c\u00e2teva s\u0103pt\u0103m\u00e2ni \u015fi vom cre\u015fte semnificativ num\u0103rul odat\u0103 ce proiectul va fi implementat la nivel na\u0163ional\u201d,&nbsp;declar\u0103 Gilles Ballot, CEO Carrefour Rom\u00e2nia.<\/p>\n<p>\n<strong>Produse rom\u00e2ne\u015fti <\/strong><strong><em>De aici, de aproape<\/em><\/strong><\/p>\n<p>\nProiectul este deja implementat \u00een 13 localit\u0103\u0163i la nivel na\u0163ional, printre care se num\u0103r\u0103 Piatra Neam\u0163, Roman, Satu Mare, Boto\u015fani, Sibiu, T\u00e2rgu Jiu, Foc\u015fani, Oradea, Cluj, Ia\u015fi, Flore\u015fti, Media\u015f, Timi\u015foara. Cei peste 100 de produc\u0103tori ultra-locali aduc pe rafturile magazinelor <strong>peste 1.400 de produse locale<\/strong>, de la b\u0103c\u0103nie (f\u0103in\u0103, paste, miere, dulcea\u0163\u0103, ulei, o\u0163et, mur\u0103turi), p\u00e2n\u0103 la mezeluri \u015fi lactate, panifica\u0163ie (pr\u0103jituri, cornule\u0163e, p\u00e2ine, chec \u015fi cozonaci) \u015fi b\u0103uturi (sucuri \u015fi siropuri naturale, ap\u0103 tonic\u0103, bere artizanal\u0103).<\/p>\n<p>\nAstfel, clien\u0163ii pot opta pentru mezeluri precum guanciale, pancetta, salam cu ierburi \u00een Vrancea, precum \u015fi produse din carne precum c\u00e2rna\u0163i, costi\u0163e, jambon, sau pateu de mangali\u0163\u0103 \u00een Timi\u015f. B\u0103uturi naturale din c\u0103tin\u0103, siropuri de afine, cire\u015fe sau flori de p\u0103p\u0103die se reg\u0103sesc \u00een Gorj, iar \u00een Bihor clien\u0163ii pot alege sucuri bio de mere, vi\u015fine \u015fi c\u0103tin\u0103. \u00cen Cluj, la raft se g\u0103sesc dulcea\u0163\u0103 de prune ardeleneasc\u0103 \u015fi silovi\u0163\u0103 de prune. \u00cen Satu Mare sunt disponibile sortimente de miere cu caramel s\u0103rat sau chili, precum \u015fi p\u00e2inea de T\u0103\u015fnad, iar \u00een Boto\u015fani, dulcea\u0163\u0103 de usturoi ori de trandafiri. De altfel, \u00een regiuni precum Ia\u015fi, clien\u0163ii g\u0103sesc la raft ciocolat\u0103 cu caramel s\u0103rat sau matcha, iar \u00een Neam\u0163 \u015ferbeturi de fructe, precum cel de mandarine, m\u0103r cu scor\u0163i\u015foar\u0103 sau fagi.<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<br \/>\n&nbsp;<\/p>\n<p>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp;Carrefour Rom\u00e2nia continu\u0103 extinderea re\u0163elei de produc\u0103tori ultra-locali, prin proiectul \u201eDe aici, de aproape\u201d, un demers prin care retailerul sprijin\u0103 micii antreprenori rom\u00e2ni \u015fi aduce pe rafturile magazinelor produse realizate \u00een comunit\u0103\u0163ile locale. Ini\u0163iativa, lansat\u0103 ini\u0163ial \u00een Piatra Neam\u0163 \u015fi Roman, num\u0103r\u0103 ast\u0103zi peste 100 de produc\u0103tori ultra-locali, lista\u0163i \u00een 30 de magazine Carrefour din [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[419,7442,7978,387,297,7541,7543],"class_list":["post-245901","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-carrefour","tag-dezvoltare","tag-furnizori","tag-magazine","tag-producator","tag-produse","tag-retea"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/245901","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=245901"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/245901\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=245901"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=245901"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=245901"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}